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Manuscripts

Promotion & Public Relations Department


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    Departments - Promotion and Public Relations - Classified Advertising Promotion

    Manuscripts

    2 items: glossy black LAT logo folder containing example of LAT "Timely Bulletin," several sheets with copies of LAT classified ads of various kinds, sample of Sunday comics pages headed with ad for Times Classifieds, etc. (all 1980); single page flyer, headed "Announce your good news today!" - providing info for LAT employees who wish to use free LAT classified space to announce births, engagements, weddings, anniversaries, reunions, etc. (1987-1988)

    mssLAT

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    Departments - Promotion and Public Relations - Speakers Bureau

    Manuscripts

    4 items: memo, 8/5/1960, from Norman Chandler to "Department Heads," on the scope and operations of the LAT Speakers' Bureau; memo, 8/1960, from Ed Reap to "Department Heads," citing the earlier Chandler memo, and describing the general policies of the bureau; two forms used by the Speakers' Bureau ca. 1960.

    mssLAT

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    Departments - Promotion and Public Relations - History

    Manuscripts

    Approx. 15 items: 2 LAT article copies related to LAT train / Pan-American Exposition train travel promo (1901); copy of ad headed "The Times and Sunset Magazine," (early 1900s issue); clippings on LAT involvement in Red Cross drives, war bond sales, etc.; 3-pp. report, "(LAT) civic activities and history since 1900," ca. 1960; info (on tiny slip of brown paper) on "Premiums with The Times included shotguns (1891)...copies of the poems of Eliza A. Otis...a sewing machine (1886)...The Times Almanac"; 2-pp. copies of Times-Mirror Co. "Promotion Department Expense[s] for...1920"; copies of Among Ourselves articles related to Promotion / Public Relations departments from 1930, 1956 and 1958; 2-pp. report, 4/29/1959, "Survey of Times-Mirror Company Public Service Activities," added in handwritten note - "Charities - Public Service."

    mssLAT

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    Departments - Promotion and Public Relations - Circulation Subscriber Mailings

    Manuscripts

    Approx. 25 items. Materials include: a wide variety of "business reply mail" cards, brochures, flyers, etc., promoting various LAT products, from the daily & Sunday newspapers, to cookbooks, collections of Conrad cartoons, LAT ad clippings, and "Update - a subscriber's guide to recent improvements and new features in The Times."

    mssLAT

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    Departments - Promotion and Public Relations - Tours Of Los Angeles Times

    Manuscripts

    7 items: 2 sheet, article, "The Old Guard...the latest new printing press is viewed by throngs of invited guests," copied from Sunday Times, 7/14/1895; 2 sheets, article copied from LAT, 12/5/1912, "New Times building is happily dedicated"; 2-pp. article + photos copied from Among Ourselves, 4/1950; 2 copies of (LAT) "Lobby Exhibit & Tours," (ca. 1993); (in plastic sleeve) tear sheet, Downtown News, 5/25/1987, "The Downtown Lunchbox - the Belly of the Beast," by Riva Rothschild, a humorous spin on a tour of the LAT building.

    mssLAT

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    Departments - Promotion and Public Relations

    Manuscripts

    Approx. 10 items: clipping, LAT, 1/17/1926, "Words of fire blaze in skies...Read The Times appears in huge electric letters"; article copy, Among Ourselves, 5/1964, "Promotion, research win 3 E&P awards"; clip, 1/14/1980, M.A.C. Western Advertising News, "L.A. Times uncorks consumer effort"; dupe of previous article in ADWEEK / West; copy of ad from Advertising Age, 8/16/1984, "Which newspaper provided...the best coverage of the Democratic Nat. Convention? - The L.A. Times..."; packet of AIDS coverage material in plastic sleeve - form letter signed by Tom Johnson, 2/17/1987, reprint from Among Ourselves - "Misconceptions about AIDS...", 8-pp. reprint of The Surgeon General's Report on (AIDS) 12/7/1986; Management Bulletin, 11/2/1988 memo on changes in various departments, including JoEllen Kitchen appointment as Director of Public Relations; 2 copies of brochure, "How to get your press release into the right hands at the Los Angeles Times," 3/1990.

    mssLAT