Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 75 items: memos, letters, reports and other material related to LAT's San Diego Edition, 1977 - 1981. Notable items: 8-page "Special advertising section," copied from San Diego magazine of 2/15/1978 ; several news releases from LAT related to the start-up of the San Diego Edition ; 10-pp. "San Diego County Edition - Consumer Promotion" ; approx. 10-pp. article copy of San Diego mag., "Now, San Diego County has everything!," (somewhat sarcastic look at what SD mag considered the colonization of the county by LAT); letter from Stickell for SD Mayor Pete WIlson ; multi-page packet (bright orange) of "Display advertising" figures for San Diego edition. 21-pp. text of speech, "Tom Johnson - San Diego Ad Club..." for use 6/20/1979, with "revised draft" - 6/8/1979.
mssLAT
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Manuscripts
Approx. 15 - 20 items: memos, reports and other material on San Diego Bureau, especially expansion of the bureau. Includes: approx. 40-pp. report, "San Diego County and The Los Angeles Times," with projections, survey results, etc. ; multi-page report with several financial and ad linage charts titled "San Diego Strategic Planning Data," 1/4/1985 ; reprint of speech (11/11/1983), "The Times in San Diego - the first 5 years," delivered at UC San Diego by Dale Fetherling, Editor, San Diego Edition ; lists of "San Diego Staff" ; approx. 20-pp. report, "San Diego Subcommittee Recommendations," 3/3/1983 ;
mssLAT
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Manuscripts
Approx. 20 items: memos, reports, press releases, and other material related to LAT San Diego Edition operations and surveys. Included: multi-page article to appear in Progress magazine, "San Diego has everything -- including Los Angeles Times" ; 15-pp. report from HRI (Harbicht Research Inc.) titled "Initial reaction to San Diego Edition of Los Angeles Times" ; etc.
mssLAT
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Manuscripts
Approx. 30 items. Material related to the LAT San Diego County Edition startup. Includes: marketing research packages; articles from LAT, "Among Ourselves," San Diego Magazine and Time; LAT-produced "San Diego County has everything!" labels/bumper stickers, a guide to the S.D. Edition titled "Taking a closer look at The Times," ; clips from various San Diego County newspapers reporting and commenting on the startup of an LAT San Diego Edition in early 1978. Photocopied example of the San Diego County page(s), 4/6/1978. article from California magazine (7/1978) titled "Invasion of the Copy Snatchers"; handwritten note from Robert L. Flannes to Otis Chandler (2/15/1978).
mssLAT
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Manuscripts
Large LAT San Diego Promotion Campaign scrapbook album chronicling a 4-week intensive promotional push to advertise the LAT San Diego County edition, March-April 1978.
mssLAT
Image not available
Manuscripts
Approx. 30 items: memos, reports and other material related to LAT's San Diego Bureau. Includes: approx. 20-pp. "draft" of "San Diego Strategic Plan," stamped "Confidential" (n.d.) ; 1/28/1988 report looking at "a different decision structure" in San Diego, and "need for...direction" ; multi-page report, 2/19/1987, on "San Diego Edition Focus Groups" ; various material on an "expanded San Diego County Edition" ; etc.
mssLAT