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Manuscripts

Improving Market Share


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    Marketing Strategy

    Manuscripts

    Ten memos comprising 37 pages, pertaining to Times' marketing strategy and direction. These memos were apparently generated at the request of Tom Johnson, and include memoranda from a variety of senior personnel in various departments, including Bill Thomas, Bill Niese, and others. Important collection of memos with candid assessments of The Times' strategic direction.

    mssLAT

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    Strategic and Marketing Issues

    Manuscripts

    Seventeen memos and correspondence comprising 108 pages, pertaining to materials related to strategic concerns of the Times, largely related to the apparently threatening growth of the Woodland Hills-based Daily News. Also included are the results to an employee survey, thoughts about discontinuing the L.A. Times Magazine and about the expansion of boundaries of the Valley Edition.

    mssLAT

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    Times Mirror Company - Share Increase

    Manuscripts

    5 items: letters from Norman Chandler to Ruth Chandler Crocker and Frank L. King on the subject of a Times Mirror share increase in 1961 ; archiving note.

    mssLAT

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    You Magazine - Marketing Research

    Manuscripts

    Nine items comprising one hundred thirty-seven pages pertaining to You Magazine marketing research, containing letters and memos.

    mssLAT

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    San Diego - Editorial/Expansion

    Manuscripts

    Approx. 30 items: memos, reports and other material related to LAT's San Diego Bureau. Includes: approx. 20-pp. "draft" of "San Diego Strategic Plan," stamped "Confidential" (n.d.) ; 1/28/1988 report looking at "a different decision structure" in San Diego, and "need for...direction" ; multi-page report, 2/19/1987, on "San Diego Edition Focus Groups" ; various material on an "expanded San Diego County Edition" ; etc.

    mssLAT

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    Dietz, Larry

    Manuscripts

    Forty-five times comprising sixty-nine pages pertaining to Larry Dietz, comprising of letters, memos, and both newspaper and magazine clippings.

    mssLAT