Manuscripts

Improving Market Share

Description: Thirty-five memos comprising 72 pages, pertaining to Times' improving full run share of market. These memos include memoranda from various departments. Important collection of memos with candid assessments of The Times' strategic direction.
Type: Manuscripts(Opens in new tab)
Date: 1983
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Marketing Strategy

Manuscripts

Ten memos comprising 37 pages, pertaining to Times' marketing strategy and direction. These memos were apparently generated at the request of Tom Johnson, and include memoranda from a variety of senior personnel in various departments, including Bill Thomas, Bill Niese, and others. Important collection of memos with candid assessments of The Times' strategic direction.

mssLAT

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Strategic and Marketing Issues

Manuscripts

Seventeen memos and correspondence comprising 108 pages, pertaining to materials related to strategic concerns of the Times, largely related to the apparently threatening growth of the Woodland Hills-based Daily News. Also included are the results to an employee survey, thoughts about discontinuing the L.A. Times Magazine and about the expansion of boundaries of the Valley Edition.

mssLAT

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Times Mirror Company - Share Increase

Manuscripts

5 items: letters from Norman Chandler to Ruth Chandler Crocker and Frank L. King on the subject of a Times Mirror share increase in 1961 ; archiving note.

mssLAT

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You Magazine - Marketing Research

Manuscripts

Nine items comprising one hundred thirty-seven pages pertaining to You Magazine marketing research, containing letters and memos.

mssLAT

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San Diego - Editorial/Expansion

Manuscripts

Approx. 30 items: memos, reports and other material related to LAT's San Diego Bureau. Includes: approx. 20-pp. "draft" of "San Diego Strategic Plan," stamped "Confidential" (n.d.) ; 1/28/1988 report looking at "a different decision structure" in San Diego, and "need for...direction" ; multi-page report, 2/19/1987, on "San Diego Edition Focus Groups" ; various material on an "expanded San Diego County Edition" ; etc.

mssLAT

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Dietz, Larry

Manuscripts

Forty-five times comprising sixty-nine pages pertaining to Larry Dietz, comprising of letters, memos, and both newspaper and magazine clippings.

mssLAT

Improving Market Share

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Marketing Strategy

Strategic and Marketing Issues

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You Magazine - Marketing Research

San Diego - Editorial/Expansion

Dietz, Larry