Manuscripts
"Advertiser and reader reactions"
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Memoranda
Manuscripts
Approx. 15 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable item: an approx. 50-pp. packet titled "Advertiser and Reader reactions to redisinged Sunday Magazine - (L.A.) Time Magazine prototype, Pleasrues prototype, presentation of study results, (6/18/1984), SRI international."
mssLAT
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Los Angeles Times Magazine
Manuscripts
Approx. 40 items: memos, letters, reports and other material on LAT Mag. Includes: memo & report from Laura Morgan, Public Relations, on LAT Mag., 9/16/1985, with attached 7-pp. of "Media questions and answers" at the time LAT ceased publishing Home magazine ; 4-pp. article copied from Washington Journalism Review, 4/1985, "The new Los Angeles Times Magazine" ; memo, 7/5/1984, from Alan Parachini to Jean Sharley Taylor with attached 3-pp. of "story / profile ideas" ; 30-plus pp. (black clip) headed "Advertiser and Reader reactions to redesigned Sunday Magazine," 6/18/1984.
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Reader Surveys - Reader Interest Survey
Manuscripts
1 item, approx. 40-pp. - "Reader Interest Survey" conducted by Publication Research Service. Includes general report and charts plus approx. 12-pp. of "Voluntary comments by readers."
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Visitors
Manuscripts
Approx. 50 items: memos, letters, reports and other material related to LAT visitors. Major items: approx. 50-pp. booklet, "Assignment USA."
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Classified Advertising
Manuscripts
Approx. 8 items: 37-pp. booklet, Los Angeles Times & Mirror Classified Rates & Information ; several rate cards ; clothbound personal journal with work-related notes.
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WEST Magazine (display advertising)
Manuscripts
Approx. 25 items: memos, letters and reports related to West magazine, 1968. Notable items include: 15-pp. report, "WEST Magazine... Readership and Reader Attitudes," 4/1968 ; several long memos from Stickell to Robert D. Nelson, and/or Otis Chandler and/or Nick Williams.
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