Manuscripts

Reader Surveys - Reader Interest Survey

Description: 1 item, approx. 40-pp. - "Reader Interest Survey" conducted by Publication Research Service. Includes general report and charts plus approx. 12-pp. of "Voluntary comments by readers."
Type: Manuscripts(Opens in new tab)
Date: 1940
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

"Advertiser and reader reactions"

Manuscripts

1 item: approx. 50-pp. bound booklet, "Advertiser and reader reactions to a redesigned Sunday Magazine," prepared by SRI International.

mssLAT

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Marketing Research Department

Manuscripts

Approx. 40 items: memos and reports related to marketing issues. Includes major reports on following subjects: illiteracy ; LAT vs. Orange County Register - Advertising Linage ; "A day in the life of the Los Angeles Times" - a readership study (1970+) ; "Times Reader Panel #111," 1976 (readers rated the Book Review section) 19-pp. ; 16-pp. ; "Continuing Home Audit Supplemental Questionnaire," 3-4/1971 ;

mssLAT

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Orange County

Manuscripts

Approx. 30 items: memos, notes, charts and reports related to OC Edition operations. Major reports: 11-pp. "Summary of Orange County 11/14/(19)83 presentation" from Narda Zacchino ; 20+ pp. of charts on reader habits ; 10-pp. report "Newsday cable television operation," 10/3/1983 ; approx. 20-pp. report, "Summary of product changes in Orange County," 3/17/1983 ; more.

mssLAT

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Los Angeles Times Magazine

Manuscripts

Approx. 40 items: memos, letters, reports and other material on LAT Mag. Includes: memo & report from Laura Morgan, Public Relations, on LAT Mag., 9/16/1985, with attached 7-pp. of "Media questions and answers" at the time LAT ceased publishing Home magazine ; 4-pp. article copied from Washington Journalism Review, 4/1985, "The new Los Angeles Times Magazine" ; memo, 7/5/1984, from Alan Parachini to Jean Sharley Taylor with attached 3-pp. of "story / profile ideas" ; 30-plus pp. (black clip) headed "Advertiser and Reader reactions to redesigned Sunday Magazine," 6/18/1984.

mssLAT

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Los Angeles Times Magazine

Manuscripts

Approx. 30 items: memos, letters, reports and other material on LAT Mag. Includes three major reports: "Focus group summaries for Pleasures [magazine], approx. 15-pp., 12/29/1983 - stamped "Confidential" ; approx. 20-pp. packet of 1/1984 comments from (reader) questionnaires about Pleasures magazine, a prototype product ; 37-pp. statistical report, "Subscriber's evaluation of the Pleasures prototype."

mssLAT

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Prototypes and surveys

Manuscripts

Approx. 10 items: several versions of LATM prototype, including one titled "Pleasures" ; 40+ pp. "Los Angeles Times Magazine Survey," 7/18/1986 ; 20+ pp. ring-bound booklet, "Los Angeles Times Magazine - People * Places * Plerasures," containing examples of ad-copy related to LATM, Media statistics and Timing for ads ; 40+ pp. packet, "(LATM) Issue #24," with a report on that issue.

mssLAT

Reader Surveys - Reader Interest Survey

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