Manuscripts
WEST Magazine (display advertising)
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WEST Magazine (display advertsing)
Manuscripts
Approx. 40 items: letters, memos, clippings, promotional material and other items realted to West magazine, 1970 - 1972.
mssLAT
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West Magazine
Manuscripts
"Thirty-five items comprising eighty-three pages pertaining to West Magazine, containing letters, memos, envelopes, and a copy of the January 31, 1971 issue of West Magazine. "
mssLAT
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WEST Magazine
Manuscripts
Approx. 40 items: correspondence, memos, reports and other material related to (LAT's) West magazine, 1965 - 1969.
mssLAT
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West Magazine, 1965-1972 (1 of 2)
Manuscripts
Approx. 170 items. Letters, memos, clippings from West and other publications. Subjects included: 9-9-65 Press Release on the introduction of West; memos related to both Home and West magazines; Williams' March 1966 memo describing the "freelance" operation of West; planning for the magazine, early evaluations of quality of the product; Otis Chandler's (9/1966) conclusions on how to "save" [underscore his] West by targeting "sophisticated men...[in the] 20-to-50 age group," and by featuring material on water sports, all automobiles from dune buggies to dragsters, motorcycles, "booze, sophisticated sex...music and cultural stuff...hi-fi, jazz," etc.; Robert Nelson's comments on the prototype and his comments on O. Chandler's conclusions (also 9/1966); Vance Stickell's 11/8/1966 memo stating that "next Sunday's issue of West is "the first ... that really has pizazz"; readership and advertising issues; 10/31/1967 "Confidential" memo by W.'s on the accomplishments of West's first year; 16 Nov. 1971 memo from Peter Bunzel on "West's New Direction"; etc. Split into two folders.
mssLAT
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West Magazine, 1965-1972 (2 of 2)
Manuscripts
Approx. 170 items. Letters, memos, clippings from West and other publications. Subjects included: 9-9-65 Press Release on the introduction of West; memos related to both Home and West magazines; Williams' March 1966 memo describing the "freelance" operation of West; planning for the magazine, early evaluations of quality of the product; Otis Chandler's (9/1966) conclusions on how to "save" [underscore his] West by targeting "sophisticated men...[in the] 20-to-50 age group," and by featuring material on water sports, all automobiles from dune buggies to dragsters, motorcycles, "booze, sophisticated sex...music and cultural stuff...hi-fi, jazz," etc.; Robert Nelson's comments on the prototype and his comments on O. Chandler's conclusions (also 9/1966); Vance Stickell's 11/8/1966 memo stating that "next Sunday's issue of West is "the first ... that really has pizazz"; readership and advertising issues; 10/31/1967 "Confidential" memo by W.'s on the accomplishments of West's first year; 16 Nov. 1971 memo from Peter Bunzel on "West's New Direction"; etc. Split into two folders.
mssLAT
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WEST Magazine - Arizona theme
Manuscripts
Approx. 10 items: letters, memos and notes related to the "Arizona-themed" issue of West magazine which ran 10/25/1970.
mssLAT