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Manuscripts

Classified Advertising


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    Departments - Classified Advertising

    Manuscripts

    Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program

    mssLAT

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    Classified Advertising

    Manuscripts

    Production samples for the Classified Advertising Department, including 1984 Copy and Rate Information booklet, order forms, fliers, and other ephemera.

    mssLAT

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    Classified Advertising

    Manuscripts

    Production samples for the Classified Advertising Department, including a 1982 Copy and Rate Information booklet, posters, fliers, and other ephemera.

    mssLAT

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    Departments - Classified Advertising - Report to advertisers

    Manuscripts

    1 item. 16-pp. booklet, "Times Classified - 1966 Report to Advertisers." Features line graphs, bar graphs, lists and text explaining the advantages of advertising in LAT.

    mssLAT

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    Classified Advertising

    Manuscripts

    Production samples for the Classified Advertising Department, including material for the 1982 Jubilee Jamboree, a 1981 Copy and Rate Information booklet, and other ephemera.

    mssLAT

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    Departments - Classified Advertising - Promotion samples

    Manuscripts

    9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

    mssLAT