Manuscripts

Memoranda

Description: Approx. 15 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable item: an approx. 50-pp. packet titled "Advertiser and Reader reactions to redisinged Sunday Magazine - (L.A.) Time Magazine prototype, Pleasrues prototype, presentation of study results, (6/18/1984), SRI international."
Type: Manuscripts(Opens in new tab)
Date: 1984
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

"Advertiser and reader reactions"

Manuscripts

1 item: approx. 50-pp. bound booklet, "Advertiser and reader reactions to a redesigned Sunday Magazine," prepared by SRI International.

mssLAT

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Los Angeles Times Magazine

Manuscripts

Approx. 30 items: memos, letters, reports and other material on LAT Mag. Includes three major reports: "Focus group summaries for Pleasures [magazine], approx. 15-pp., 12/29/1983 - stamped "Confidential" ; approx. 20-pp. packet of 1/1984 comments from (reader) questionnaires about Pleasures magazine, a prototype product ; 37-pp. statistical report, "Subscriber's evaluation of the Pleasures prototype."

mssLAT

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Los Angeles Times Magazine

Manuscripts

Approx. 40 items: memos, letters, reports and other material on LAT Mag. Includes: memo & report from Laura Morgan, Public Relations, on LAT Mag., 9/16/1985, with attached 7-pp. of "Media questions and answers" at the time LAT ceased publishing Home magazine ; 4-pp. article copied from Washington Journalism Review, 4/1985, "The new Los Angeles Times Magazine" ; memo, 7/5/1984, from Alan Parachini to Jean Sharley Taylor with attached 3-pp. of "story / profile ideas" ; 30-plus pp. (black clip) headed "Advertiser and Reader reactions to redesigned Sunday Magazine," 6/18/1984.

mssLAT

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Miscellaneous

Manuscripts

Approx. 40 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable items: 2-pp. speech by Stickell, 10/3/1985, "Remarks...to the Sales Departments..." ; exchange with Moritz Market Research ; Marketing Research trend charts, 6/5/1986 ; 6-pp. article copy, Columbia Journalism Review, "Sunday magazines - do they deserve to survive?" ; 9-pp. "1987 Magazine proposal" ; approx. 12-pp. package, "November Hall's Editorial Analysis," 2/3/1987 ;25+ pp."PIB/LNA Competitive Magazine Analysis," 6/1987 ; approx. 20-pp. packet (clear plastic cover).

mssLAT

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Memoranda

Manuscripts

Approx. 25 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable item: 30+ pp. "Los Angeles Times Magazine Presentations Proposal," 9/28/1984.

mssLAT

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WEST - prototype

Manuscripts

Approx. 20 items: memos, prototype tear sheets, complete issue of the WEST prototype (cover date - 9/1966), multipage packet of "promotional facts for West," etc.

mssLAT

Memoranda

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"Advertiser and reader reactions"

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Miscellaneous

Memoranda

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