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Manuscripts

Memoranda


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    "Advertiser and reader reactions"

    Manuscripts

    1 item: approx. 50-pp. bound booklet, "Advertiser and reader reactions to a redesigned Sunday Magazine," prepared by SRI International.

    mssLAT

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    Los Angeles Times Magazine

    Manuscripts

    Approx. 30 items: memos, letters, reports and other material on LAT Mag. Includes three major reports: "Focus group summaries for Pleasures [magazine], approx. 15-pp., 12/29/1983 - stamped "Confidential" ; approx. 20-pp. packet of 1/1984 comments from (reader) questionnaires about Pleasures magazine, a prototype product ; 37-pp. statistical report, "Subscriber's evaluation of the Pleasures prototype."

    mssLAT

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    Los Angeles Times Magazine

    Manuscripts

    Approx. 40 items: memos, letters, reports and other material on LAT Mag. Includes: memo & report from Laura Morgan, Public Relations, on LAT Mag., 9/16/1985, with attached 7-pp. of "Media questions and answers" at the time LAT ceased publishing Home magazine ; 4-pp. article copied from Washington Journalism Review, 4/1985, "The new Los Angeles Times Magazine" ; memo, 7/5/1984, from Alan Parachini to Jean Sharley Taylor with attached 3-pp. of "story / profile ideas" ; 30-plus pp. (black clip) headed "Advertiser and Reader reactions to redesigned Sunday Magazine," 6/18/1984.

    mssLAT

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    Miscellaneous

    Manuscripts

    Approx. 40 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable items: 2-pp. speech by Stickell, 10/3/1985, "Remarks...to the Sales Departments..." ; exchange with Moritz Market Research ; Marketing Research trend charts, 6/5/1986 ; 6-pp. article copy, Columbia Journalism Review, "Sunday magazines - do they deserve to survive?" ; 9-pp. "1987 Magazine proposal" ; approx. 12-pp. package, "November Hall's Editorial Analysis," 2/3/1987 ;25+ pp."PIB/LNA Competitive Magazine Analysis," 6/1987 ; approx. 20-pp. packet (clear plastic cover).

    mssLAT

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    Memoranda

    Manuscripts

    Approx. 25 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable item: 30+ pp. "Los Angeles Times Magazine Presentations Proposal," 9/28/1984.

    mssLAT

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    WEST - prototype

    Manuscripts

    Approx. 20 items: memos, prototype tear sheets, complete issue of the WEST prototype (cover date - 9/1966), multipage packet of "promotional facts for West," etc.

    mssLAT