Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 10 items: several versions of LATM prototype, including one titled "Pleasures" ; 40+ pp. "Los Angeles Times Magazine Survey," 7/18/1986 ; 20+ pp. ring-bound booklet, "Los Angeles Times Magazine - People * Places * Plerasures," containing examples of ad-copy related to LATM, Media statistics and Timing for ads ; 40+ pp. packet, "(LATM) Issue #24," with a report on that issue.
mssLAT
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Manuscripts
Los Angeles Times West Magazine issues dated September 1966 (prototype issue); December 15, 1968; January 26, 1969; July 20, 1969; January 31, 1971; March 7, 1971; April 18, 1971; May 23, 1971; June 20, 1971; June 27, 1971; July 18, 1971; July 25, 1971; September 19, 1971; October 3, 1971; October 31, 1971; January 23, 1972; February 27, 1972; April 2, 1972; August 20, 1972 (two copies). October 8, 1967 issue removed to conservation (adhesive) 11/1/2012 - CMD
mssLAT
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Manuscripts
Approx. 170 items. Letters, memos, clippings from West and other publications. Subjects included: 9-9-65 Press Release on the introduction of West; memos related to both Home and West magazines; Williams' March 1966 memo describing the "freelance" operation of West; planning for the magazine, early evaluations of quality of the product; Otis Chandler's (9/1966) conclusions on how to "save" [underscore his] West by targeting "sophisticated men...[in the] 20-to-50 age group," and by featuring material on water sports, all automobiles from dune buggies to dragsters, motorcycles, "booze, sophisticated sex...music and cultural stuff...hi-fi, jazz," etc.; Robert Nelson's comments on the prototype and his comments on O. Chandler's conclusions (also 9/1966); Vance Stickell's 11/8/1966 memo stating that "next Sunday's issue of West is "the first ... that really has pizazz"; readership and advertising issues; 10/31/1967 "Confidential" memo by W.'s on the accomplishments of West's first year; 16 Nov. 1971 memo from Peter Bunzel on "West's New Direction"; etc. Split into two folders.
mssLAT
Image not available
Manuscripts
Approx. 170 items. Letters, memos, clippings from West and other publications. Subjects included: 9-9-65 Press Release on the introduction of West; memos related to both Home and West magazines; Williams' March 1966 memo describing the "freelance" operation of West; planning for the magazine, early evaluations of quality of the product; Otis Chandler's (9/1966) conclusions on how to "save" [underscore his] West by targeting "sophisticated men...[in the] 20-to-50 age group," and by featuring material on water sports, all automobiles from dune buggies to dragsters, motorcycles, "booze, sophisticated sex...music and cultural stuff...hi-fi, jazz," etc.; Robert Nelson's comments on the prototype and his comments on O. Chandler's conclusions (also 9/1966); Vance Stickell's 11/8/1966 memo stating that "next Sunday's issue of West is "the first ... that really has pizazz"; readership and advertising issues; 10/31/1967 "Confidential" memo by W.'s on the accomplishments of West's first year; 16 Nov. 1971 memo from Peter Bunzel on "West's New Direction"; etc. Split into two folders.
mssLAT
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Manuscripts
Approx. 30 items: memos, letters, reports and other material on LAT Mag. Includes three major reports: "Focus group summaries for Pleasures [magazine], approx. 15-pp., 12/29/1983 - stamped "Confidential" ; approx. 20-pp. packet of 1/1984 comments from (reader) questionnaires about Pleasures magazine, a prototype product ; 37-pp. statistical report, "Subscriber's evaluation of the Pleasures prototype."
mssLAT
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Manuscripts
Miscellaneous oversize materials - West Magazine: September 1966 (prototype issue); two copies of October 25, 1970 (Arizona issue); November 8, 1970 (Las Vegas issue); May 21, 1979 (Jews in LA issue); "Keeping Up with the Times" newsletter: February 1956 issue; April 1960 issue; Daily Advertising Digest April 1977 Special Issue.
mssLAT