Manuscripts

Miscellaneous

Description: Approx. 40 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable items: 2-pp. speech by Stickell, 10/3/1985, "Remarks...to the Sales Departments..." ; exchange with Moritz Market Research ; Marketing Research trend charts, 6/5/1986 ; 6-pp. article copy, Columbia Journalism Review, "Sunday magazines - do they deserve to survive?" ; 9-pp. "1987 Magazine proposal" ; approx. 12-pp. package, "November Hall's Editorial Analysis," 2/3/1987 ;25+ pp."PIB/LNA Competitive Magazine Analysis," 6/1987 ; approx. 20-pp. packet (clear plastic cover).
Type: Manuscripts(Opens in new tab)
Date: 1985 - 1986
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions

Miscellaneous

Manuscripts

5 items: LAT memo, 3/30/1987, regarding "Upcoming feature...'Notes of a counterrevolutionary' (in LAT Mag)" - memo notes that writer "Arturo Cruz is available to discuss his upcoming (LATMag) article on your program," aimed at radio/tv stations ; multi-page "Media questions and answers: Los Angeles Times Magazine" ; 2-pp. article copy, Adweek, 5/13/1986, "Can downsizing fatten Sunday magazines?" ; 6-pp. article copy, Columbia Journalism Review, 7-8/1986, "Sunday magazines: do they deserve to survive?" ; LAT memo, 3/20/1987, :LAT Magazine, preview of "Upcoming features - "A Latter Day tale of greed, forgery and deceit," and "The California Power Move."

mssLAT

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Publications - Market Data Reports

Manuscripts

5 items: report, " The Los Angeles Marketing Area - 1981" ; booklet, "Los Angeles Media Facts" ; booklet, "Patronage of catalog showrooms in the Los Angeles marketing area - Consumer Trend Analysis" ; 5-pp. report headed "Pay/cable TV in Los Angeles" ; booklet, "Daily Community Newspapers and the Los Angeles Times" ; approx. 40-pp. (3 hole punched), headed "Los Angeles Times Media Seminar."

mssLAT

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Orange County

Manuscripts

Approx. 10 items: memos, lists and reports. The memos deal with the "direction" of the O.C. Edition, union agitation, a marketing campaign, etc. The longer reports include: multi-page report on "Proposed Orange County Promotion Campaign" ; 6-pp. "...Update on staff changes in Orange County during past several months" (12/3/1987) ; approx. 10-pp. "Comments concerning the Orange County Briefing" (11/6/1987) by Ernie Vitucci ; 36-pp. report, "Direction statement for Advertising Agency."

mssLAT

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Los Angeles Times Magazine

Manuscripts

3 items and related memos: major report, approx. 100-pp., reflecting reader reaction to LAT Magazine content, 10/1988 ; two shorter report (about 8-pp. each) headed "(LAT Mag.) Comments from Market Planning Interviews," 11/3/1987.

mssLAT

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Publications - Market Data Reports

Manuscripts

"Home Computer Systems Consumer Trend Analysis" ; "Los Angeles: A Leading Consumer Market" ; "Major Amusement Centers or Attractions Consumer Trend Analysis" ; "Beer/Wine/Champagne/Distilled Spirits Consumer Trend Analysis" ; "Shopping Traffic at Major Discount Stores Consumer Trend Analysis" ; "Semiannual Reports - Consumer Trend Analysis"

mssLAT

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Inter American Press Association - XLIII General Assembly

Manuscripts

Approx. 20 items - maps, reports, memos, article copies, newsletters and other material. Notable names and items include: two large, folded maps of Santiago, Chile ; 30+ pp. "Report of the Committee on Freedom of the Press and Information - Country-by-Country," General Assembly, Santiago, Chile, 11/1987 ; shorter report related to previous Santiago Gen. Assembly. - "Conclusions" ; 2-pp. speech transcript, 7/30/1987, "comments... by Dr. German E. Ornes during meeting of the Committee on the Future" ; "Report on the United States to the Freedom of Information Committee, Inter American Press Assn., San Antonio, Texas" (3/1987) ; information booklet, 11/1987, for 43rd Gen. Assembly, IAPA ; 6-pp. - "Notes from the IAPA Future Committee Meeting in Miami..." (7/30/1987) ; 16-pp. "Background Notes" from U.S. Dept. of State on Argentina and Brazil, 6/1986 ; 15-pp. (IAPA) XLIII General Assembly, Santiago, Chile, 11/1987 - "Resolutions" ; more.

mssLAT

Miscellaneous

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Miscellaneous

Publications - Market Data Reports

Orange County

Los Angeles Times Magazine

Publications - Market Data Reports

Inter American Press Association - XLIII General Assembly