Manuscripts
Los Angeles Times Magazine
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Los Angeles Times Magazine
Manuscripts
Approx. 40 items: memos, letters, reports and other material on LAT Mag. Includes: memo & report from Laura Morgan, Public Relations, on LAT Mag., 9/16/1985, with attached 7-pp. of "Media questions and answers" at the time LAT ceased publishing Home magazine ; 4-pp. article copied from Washington Journalism Review, 4/1985, "The new Los Angeles Times Magazine" ; memo, 7/5/1984, from Alan Parachini to Jean Sharley Taylor with attached 3-pp. of "story / profile ideas" ; 30-plus pp. (black clip) headed "Advertiser and Reader reactions to redesigned Sunday Magazine," 6/18/1984.
mssLAT
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Los Angeles Times Magazine
Manuscripts
Approx. 30 items: memos, letters, reports and other material on LAT Mag. Includes three major reports: "Focus group summaries for Pleasures [magazine], approx. 15-pp., 12/29/1983 - stamped "Confidential" ; approx. 20-pp. packet of 1/1984 comments from (reader) questionnaires about Pleasures magazine, a prototype product ; 37-pp. statistical report, "Subscriber's evaluation of the Pleasures prototype."
mssLAT
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Los Angeles Times Magazine
Manuscripts
Approx. 20 items: memos, letters, reports and other material on LAT Mag. Includes: memo regarding an award received by LAT from the National Women's Political Caucus (article was on presidential campaign of Rep. Patricia Schroeder) ; LAT staffer Linda Matthews winning recognition via the Unity Award in Media from Univ. of Missouri ; 5/5/1987 memo from Pat LoVerme to Tom Johnson on "Los Angeles Times Magazine trends," with approx. 12 attached pp. of charts and stats.
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Departments - Editorial - Los Angeles Times Magazine
Manuscripts
4 items: article copy, Buzz, 3/1995, "Crossing the Line," criticizes LAT ; article copy, Buzz, 4/1995, "Lindsay hop," critical specifically of LAT Magazine Editorial Director John Lindsay (Note: one of the major reasons for the existence of Buzz seemed to be to pester LAT) ; brief article copy, Los Angeles (mag), 1/1987, "16 Editors in search of a Magazine" ; article copy, Writer's Digest, (ca. 1985), "Breaking new ground" (on LAT Mag).
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Los Angeles - City Government
Manuscripts
Approx. 12 items: LAT article copy, 6/10/1931, "Fifth official city flag proposed" ; LAT editorial, 9/14/1964, "Time for a charter change?" ; LAT edit., 10/25/1966, "Reforming Los Angeles' City Charter" ; LAT edit., 11/21/1969, "Charter reform debate" ; LAT edit., 2/23/1970, "Hollywood faces...harsh facts" ; a 1973 exchange of letters betw. Samuel Leask, ex-City Administrative Officer and James Bassett of LAT ; article copy, Los Angeles (mag), 12/1980, "His dishonor, the Mayor" (on A.C. Harper, L.A. mayor 1906 - 1909) ; LAT tear sheet, articles on new City Council District (1st), 1/18/1987 ; LAT article tear sheet, list & brief bio sketch of L.A. mayors, 1850 to 1988, 9/6/1988 ; article copy, Times Mirror (mag), Summer 1989, "A tale of two cities" (L.A. and N.Y.).
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Departments - Marketing Research (1 of 2)
Manuscripts
Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.
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