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Manuscripts

Publications - Market Data Reports


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    Publications - 1970 Market Data Reports

    Manuscripts

    3 items: booklet, "Market Data - Los Angeles Marketing Area 1970" ; booklet, "Los Angeles 1970 Media Facts" ; spiral-bound booklet, "Los Angeles 1970 Market and Media."

    mssLAT

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    Publications - Market Data Reports

    Manuscripts

    3 items: 2 pamphlets, "Los Angeles Media Facts" ; booklet, "In Perspective - The Los Angeles Marketing Area - A Market Profile."

    mssLAT

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    Departments - Marketing Research (1 of 2)

    Manuscripts

    Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

    mssLAT

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    Departments - Marketing Research (2 of 2)

    Manuscripts

    Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

    mssLAT

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    Publications - Market Data Reports

    Manuscripts

    "Los Angeles Media Facts" ; "Los Angeles Times Gold Coast Tri-Counties" ; "Summer Sales 1980" ; "Newspaper Readership" ; "Record/Prerecorded Tape Market" ; "New Car Buyers" ; "Regional Shopping Centers: Los Angeles, Orange, Riverside, San Bernardino and Ventura Counties" ; "In Perspective: The Los Angeles Marketing Area - A Market Profile."

    mssLAT

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    Publications - Market Data Reports

    Manuscripts

    "Los Angeles Media Facts" ; "Consumer Purchasing Patterns of Food Processors - Current Public Monitor" ; "The Los Angeles Marketing Area - 1982" ; "Shopping Patterns Within Selected Ethnic Groups - Consumer Trend Analysis 1981 - 1982" ; "Orange County Annual Report - Consumer Trend Analysis 1985" ; "Women in the Workforce - Consumer Trend Analysis" ; "Taxable Retail Sales for Regional Shopping Centers in Los Angeles and Orange Counties 1978 - 1982."

    mssLAT