Memoranda

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  Memoranda

  Manuscripts

  Approx. 15 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable item: an approx. 50-pp. packet titled "Advertiser and Reader reactions to redisinged Sunday Magazine - (L.A.) Time Magazine prototype, Pleasrues prototype, presentation of study results, (6/18/1984), SRI international."

  mssLAT

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  Miscellaneous

  Manuscripts

  Approx. 40 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable items: 2-pp. speech by Stickell, 10/3/1985, "Remarks...to the Sales Departments..." ; exchange with Moritz Market Research ; Marketing Research trend charts, 6/5/1986 ; 6-pp. article copy, Columbia Journalism Review, "Sunday magazines - do they deserve to survive?" ; 9-pp. "1987 Magazine proposal" ; approx. 12-pp. package, "November Hall's Editorial Analysis," 2/3/1987 ;25+ pp."PIB/LNA Competitive Magazine Analysis," 6/1987 ; approx. 20-pp. packet (clear plastic cover).

  mssLAT

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  Los Angeles Times Magazine

  Manuscripts

  Approx. 40 items: memos, letters, reports and other material on LAT Mag. Includes: memo & report from Laura Morgan, Public Relations, on LAT Mag., 9/16/1985, with attached 7-pp. of "Media questions and answers" at the time LAT ceased publishing Home magazine ; 4-pp. article copied from Washington Journalism Review, 4/1985, "The new Los Angeles Times Magazine" ; memo, 7/5/1984, from Alan Parachini to Jean Sharley Taylor with attached 3-pp. of "story / profile ideas" ; 30-plus pp. (black clip) headed "Advertiser and Reader reactions to redesigned Sunday Magazine," 6/18/1984.

  mssLAT

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  Latinos/Misc

  Manuscripts

  Approx. 25 items: memos, letters, and other material related to coverage of Latinos by LAT. Includes: "Draft" of a 6-pp. report titled "Proposal for an eight-part documentary film series based on the Pulitzer Award winning series of articles by the Los Angeles Times" (1982) ; 11-pp. report titled "A content analysis of the Latino coverage in the Los Angeles Times and La Opinion" (11/1982) ; 10-pp. + report in spiral binding, "Evaluation of strategy options for addressing the Latino market," prepared by The Boston Consulting Group, 6/1981 ; etc.

  mssLAT

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  Times MIrror Steering Committee & National Marketing

  Manuscripts

  Approx. 25 items (incl. several long reports): memos, financial reports and other material related to TM Steering Committee and TM National Marketing. Major reports: approx. 15-pp. report, "Times MIrror National Representation Study - Steering Committee Report #1," 6/29/1983 ; 30-pp. report, "TM National Representation Study - Steering Committee Report #3," 10/8/1983 (Dallas) ; 12-pp. "(Times Mirror) Steering Committee Report," 12/8/1983 ; 20+ pp. report - handwritten note reads "from (1/17/1984) meeting" - "The Times Mirror National Marketing Company" ; approx. 20-pp. report, "...Network of Leading Newspapers," 4/11/1986.

  mssLAT

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  Objectives

  Manuscripts

  4 items: memos and reports related to LAT objectives. Major item here is a report (approx. 10-pp.) from Herb Lubalin Associates NYC), including "Critique & Recommendations (for) Los Angeles Times" and "Proposal for the Redesign of the Los Angeles Times," (9/14/1978).

  mssLAT