Manuscripts
Home Magazine/Carolyn Murray
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Home Magazine/Carolyn Murray
Manuscripts
Approx. 30 items: memos, letters, reports and an information packet related to consumer survey. Includes: material on Sunday magazines in general and the Home magazine project in particular ; series of reports under the heading "Supporting data for this HOME Magazine Communications Meeting...", 3/1/1983 (in black binder) ; red two-pocket folder with reports on "Media Issues - a consumer values perspective ; etc.
mssLAT
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Miscellaneous materials (1 of 2)
Manuscripts
Approx. 70 items (exact count difficult because much of the material has been bunched and stapled):memos, letters, press releases, reports, tearsheets, and other material related to newspaper marketing and advertising. Major items: 48-pp. commemorative booklet, Los Angeles Sports 200 (1981), published by L.A. Junior Chamber of Commerce ; complete issue of Sales and Marketing Management, 6/1986, 17-pp. (stapled) issue of Display Advertising Digest, 10/1986, an LAT publication ; multi-page report, "Circulation history of the Los Angeles Times Suburban Sections," 6/1972 ; multi-page report, "Territorial history of the Los Angeles TImes Suburban Sections," 6/1972.
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Miscellaneous materials (2 of 2)
Manuscripts
Approx. 70 items (exact count difficult because much of the material has been bunched and stapled):memos, letters, press releases, reports, tearsheets, and other material related to newspaper marketing and advertising. Major items: 48-pp. commemorative booklet, Los Angeles Sports 200 (1981), published by L.A. Junior Chamber of Commerce ; complete issue of Sales and Marketing Management, 6/1986, 17-pp. (stapled) issue of Display Advertising Digest, 10/1986, an LAT publication ; multi-page report, "Circulation history of the Los Angeles Times Suburban Sections," 6/1972 ; multi-page report, "Territorial history of the Los Angeles TImes Suburban Sections," 6/1972.
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Publications - "Home"
Manuscripts
1 item: spiral-bound booklet of approx. 30 pp., promoting the LAT magazine supplement, Home.
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Murray, Carolyn
Manuscripts
8 items: typed single sheet with introduction for Carolyn Murray, attached to 9-pp. speech transcript which begins, "People are always asking me..." (both undated) ; 15-pp. (76 - 90) copied from "The Sunday Supplement in transition," by Glen W. Peters (USC School of Journalism, Master of Arts Thesis, 1969) ; clip copy, 6/15/1975, "It's our birthday," article about Home magazine ; 11-pp. transcript of "Taping with Carolyn Murray, Editor of Home magazine," 10/15/1975 ; tear sheet of article, "50 Great Americans [wines]" by Robert Lawrence Balzer, Home, 10/12/1975 ; 8-pp. issue of Times Mirror Progress, Vol. 14, 1976, on pp. 5 is an article on Carolyn Murray.
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Departments - Marketing Research (1 of 2)
Manuscripts
Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.
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