Manuscripts
Miscellaneous materials (2 of 2)
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Miscellaneous materials (1 of 2)
Manuscripts
Approx. 70 items (exact count difficult because much of the material has been bunched and stapled):memos, letters, press releases, reports, tearsheets, and other material related to newspaper marketing and advertising. Major items: 48-pp. commemorative booklet, Los Angeles Sports 200 (1981), published by L.A. Junior Chamber of Commerce ; complete issue of Sales and Marketing Management, 6/1986, 17-pp. (stapled) issue of Display Advertising Digest, 10/1986, an LAT publication ; multi-page report, "Circulation history of the Los Angeles Times Suburban Sections," 6/1972 ; multi-page report, "Territorial history of the Los Angeles TImes Suburban Sections," 6/1972.
mssLAT
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"Zones" issues
Manuscripts
Approx. 12 items: large folded map of Greater L.A. Circulation zone boundaries, 1958 ; 14-pp. report, "The Suburban (Zone) Sections of the Los Angeles Times, 1957 - 1966" ; 10-pp. report, "Daily Orange County Zones at Costa Mesa" ; 14-pp. report, "Readership Study of LOS ANGELES SUBURBAN NEWSPAPERS, INC. (8 - 10/1963) by Facts Consolidated" ; multi-page, spiral bound report (yellow cover) - "Suburban Sections Report" (2/1962) ; multi-page spiral bound report (blue cover) - "An analysis of the Suburban Sections with a proposed immediate & extended program, 1963 - 1964" ; more.
mssLAT
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Miscellaneous - 1985 Employee Opinion Survey - Related Materials
Manuscripts
3 items: 15-pp. issue of AdNotes (stapled) - published by and for...Los Angeles Times Classified Department" ; multipage report, "Employee Survey Results," 12/12/1985 ; approx. 30-pp., stapled and headed "Objective Methodology," with results of the 1985 Employee Opinion Survey (paging is not consistent, introductory material is followed by pages 23 - 46 of the report).
mssLAT
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Miscellaneous
Manuscripts
Approx. 40 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable items: 2-pp. speech by Stickell, 10/3/1985, "Remarks...to the Sales Departments..." ; exchange with Moritz Market Research ; Marketing Research trend charts, 6/5/1986 ; 6-pp. article copy, Columbia Journalism Review, "Sunday magazines - do they deserve to survive?" ; 9-pp. "1987 Magazine proposal" ; approx. 12-pp. package, "November Hall's Editorial Analysis," 2/3/1987 ;25+ pp."PIB/LNA Competitive Magazine Analysis," 6/1987 ; approx. 20-pp. packet (clear plastic cover).
mssLAT
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Suburban Sections
Manuscripts
Approx. 25 items: memos, reports, lists, charts and other material related to LAT Suburban Sections. Includes: 14-pp. booklet w/ added inserts, "Market Profile - Los Angeles...17 economic areas" ; numerous items on producing, marketing and improving the LAT Suburban Sections.
mssLAT
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IAPA - Committee for Freedom of the Press (2 of 2)
Manuscripts
Approx. 40 items - letters, reports, forms, clippings and other material. Notable names and items include: 36-pp. packet, "The Reporters Committee for Freedom of the Press - The Reagan Administration and the News Media," 3/1986 ; Inter American Press Association (IAPA) press releases on various subjects ; 30+ pp. stapled packet, "(IAPA) Midyear Meeting...Panama" (3/1985) - Report on the Committee of Freedom of the Press and Information ; multi-page "Midyear Meeting...Panama (3/1985), "Resolutions" ; multi-page "General Assembly...1984 - Attendance List" (Cent. & South American journalists) ; array of informational booklets on IAPA ; multi-page reports for General Assembly, Cartagena, "Resolutions" and "Conclusions," 10/1985. Split into two folders.
mssLAT