Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 70 items (exact count difficult because much of the material has been bunched and stapled):memos, letters, press releases, reports, tearsheets, and other material related to newspaper marketing and advertising. Major items: 48-pp. commemorative booklet, Los Angeles Sports 200 (1981), published by L.A. Junior Chamber of Commerce ; complete issue of Sales and Marketing Management, 6/1986, 17-pp. (stapled) issue of Display Advertising Digest, 10/1986, an LAT publication ; multi-page report, "Circulation history of the Los Angeles Times Suburban Sections," 6/1972 ; multi-page report, "Territorial history of the Los Angeles TImes Suburban Sections," 6/1972.
mssLAT
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Manuscripts
3 items: 15-pp. issue of AdNotes (stapled) - published by and for...Los Angeles Times Classified Department" ; multipage report, "Employee Survey Results," 12/12/1985 ; approx. 30-pp., stapled and headed "Objective Methodology," with results of the 1985 Employee Opinion Survey (paging is not consistent, introductory material is followed by pages 23 - 46 of the report).
mssLAT
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Manuscripts
Approx. 12 items: large folded map of Greater L.A. Circulation zone boundaries, 1958 ; 14-pp. report, "The Suburban (Zone) Sections of the Los Angeles Times, 1957 - 1966" ; 10-pp. report, "Daily Orange County Zones at Costa Mesa" ; 14-pp. report, "Readership Study of LOS ANGELES SUBURBAN NEWSPAPERS, INC. (8 - 10/1963) by Facts Consolidated" ; multi-page, spiral bound report (yellow cover) - "Suburban Sections Report" (2/1962) ; multi-page spiral bound report (blue cover) - "An analysis of the Suburban Sections with a proposed immediate & extended program, 1963 - 1964" ; more.
mssLAT
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Manuscripts
Approx. 40 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable items: 2-pp. speech by Stickell, 10/3/1985, "Remarks...to the Sales Departments..." ; exchange with Moritz Market Research ; Marketing Research trend charts, 6/5/1986 ; 6-pp. article copy, Columbia Journalism Review, "Sunday magazines - do they deserve to survive?" ; 9-pp. "1987 Magazine proposal" ; approx. 12-pp. package, "November Hall's Editorial Analysis," 2/3/1987 ;25+ pp."PIB/LNA Competitive Magazine Analysis," 6/1987 ; approx. 20-pp. packet (clear plastic cover).
mssLAT
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Manuscripts
Approx. 40 items - letters, reports, forms, clippings and other material. Notable names and items include: 36-pp. packet, "The Reporters Committee for Freedom of the Press - The Reagan Administration and the News Media," 3/1986 ; Inter American Press Association (IAPA) press releases on various subjects ; 30+ pp. stapled packet, "(IAPA) Midyear Meeting...Panama" (3/1985) - Report on the Committee of Freedom of the Press and Information ; multi-page "Midyear Meeting...Panama (3/1985), "Resolutions" ; multi-page "General Assembly...1984 - Attendance List" (Cent. & South American journalists) ; array of informational booklets on IAPA ; multi-page reports for General Assembly, Cartagena, "Resolutions" and "Conclusions," 10/1985. Split into two folders.
mssLAT
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Manuscripts
Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.
mssLAT