Latinos/Misc

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  Departments - Marketing Research (1 of 2)

  Manuscripts

  Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

  mssLAT

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  Departments - Marketing Research (2 of 2)

  Manuscripts

  Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.

  mssLAT

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  Latino research

  Manuscripts

  Approx. 18 items - memos, reports and a survey related to research on Southern California's Spanish-speaking residents - some memos refer to the project as "Latino coverage." As always, there is a lack of uniformity as to terminology. "Spanish-speaking," "Latino," "Hispanic" and "Spanish market" are all used. Names: Vance Stickell, John Mount, Tom Johnson.

  mssLAT

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  Circulation

  Manuscripts

  Approx. 40 items: collection of memos, reports, clips and other material filed by Stickell's office relating to circulation plans and operations. Major items include: 29-pp. stapled, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing by The Circulation Growth Committee" (5/14/1982) ; 9-pp. memo titled "Distribution System," from Bert Tiffany on 9/12/1978 ;6-pp. memo (plus attachaments) titled "Circulation Growth" from Tiffany dated 11/22/1985 ; more.

  mssLAT

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  San Diego - Expansion of Edition

  Manuscripts

  Approx. 15 - 20 items: memos, reports and other material on San Diego Bureau, especially expansion of the bureau. Includes: approx. 40-pp. report, "San Diego County and The Los Angeles Times," with projections, survey results, etc. ; multi-page report with several financial and ad linage charts titled "San Diego Strategic Planning Data," 1/4/1985 ; reprint of speech (11/11/1983), "The Times in San Diego - the first 5 years," delivered at UC San Diego by Dale Fetherling, Editor, San Diego Edition ; lists of "San Diego Staff" ; approx. 20-pp. report, "San Diego Subcommittee Recommendations," 3/3/1983 ;

  mssLAT

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  Times Mirror Board of Directors

  Manuscripts

  2 items: 40+ pp. script which opens, "I don't want to spend too much time talking about the past..." ; 30+ pp. report with charts, titled "Los Angeles Times Strategy Report - presented to Times Mirror Company Board of Directors" and dated 9/7/1983. Given by Tom Johnson

  mssLAT