Standard Advertising Units

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  Standard Advertising Units (SAU)

  Manuscripts

  1 item: 11-pp. script headed "Welcome to SAU's," 4/30/1984, introducing Standard Advertising Units.

  mssLAT

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  Standard Advertising Units (SAU)

  Manuscripts

  3 items: two memos on LAT's adoption of Standard Advertising Units ; booklet, "Los Angeles Times - SAU - Standard Advertising Units" (7/2/1984).

  mssLAT

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  Departments - Classified Advertising - Sales Training

  Manuscripts

  3 items, each stapled. Material includes: 7-pp. essay headed "Frank Lester," with "Classified Advertising, ca. 1950s" penciled in; 7-pp. slide show script, headed "Keeping abreast of The Times.... for sales success"; 13-pp. essay, "Hiring and Training," by Mildred Renstrom, "rec'd from John Archer, Class. Adv. Telephone Sales" penciled in" - date penciled in looks like "3/23/'87," but the sheaf looks older.

  mssLAT

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  Co-op Advertising

  Manuscripts

  3 items: Intro page (?), in outline form ; 22-pp. script headed "Co-op Advertising presentation" ; 9-pp. numbered list of (slides ?)

  mssLAT

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  The New Co-operative Advertising Era

  Manuscripts

  1 item. 20-pp. script headed "The New Co-operative Advertising Era" (presentation on 1/17/1976 to Simmons Mattress, San Francisco). Deals with NACON, the National Advertising Cooperative Network.

  mssLAT

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  Motion Picture Advertising

  Manuscripts

  1 item: 7-pp. script headed "INAME speech" given by Don Maldonado

  mssLAT