Standard Advertising Units (SAU)

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  Standard Advertising Units (SAU)

  Manuscripts

  1 item: 11-pp. script headed "Welcome to SAU's," 4/30/1984, introducing Standard Advertising Units.

  mssLAT

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  Standard Advertising Units

  Manuscripts

  2 items: 12-pp. script headed "Why Standard Advertising Units?" ; 23-pp. script headed "The What, Why and How of Standard Advertising Units." Given by or written by John Saum (?).

  mssLAT

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  Western Edition (1 of 2)

  Manuscripts

  Approx. 8 items: memos and reports related to LAT's Western Edition, 1986 - 1988. Includes:approx. 40-pp. spiral-bound booklet, "CONFIDENTIAL - Los Angeles Times Regional Edition Task Force (5/3/1988) ; 82-pp. spiral-bound booklet, "Western Edition - Opinion Leader Interviews, Analysis of Findings (7-8 / 1988) ; other materials related to Western Edition. Split into two folders.

  mssLAT

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  Western Edition (2 of 2)

  Manuscripts

  Approx. 8 items: memos and reports related to LAT's Western Edition, 1986 - 1988. Includes:approx. 40-pp. spiral-bound booklet, "CONFIDENTIAL - Los Angeles Times Regional Edition Task Force (5/3/1988) ; 82-pp. spiral-bound booklet, "Western Edition - Opinion Leader Interviews, Analysis of Findings (7-8 / 1988) ; other materials related to Western Edition. Split into two folders.

  mssLAT

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  T.V. Times and Radio

  Manuscripts

  Approx. 55 items: memos, letters, reports, lists, related to T.V. Times (and radio). Includes:complete issue of TV Plus, the TV listings booklet for Newsday (8/30/1987) ; collection of memos and other material on LAT's TV listings booklet and ideas for improving it.

  mssLAT

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  Departments - Classified Advertising - Promotion samples

  Manuscripts

  9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

  mssLAT