Standard Advertising Units (SAU)

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  Standard Advertising Units

  Manuscripts

  2 items: 12-pp. script headed "Why Standard Advertising Units?" ; 23-pp. script headed "The What, Why and How of Standard Advertising Units." Given by or written by John Saum (?).

  mssLAT

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  Standard Advertising Units (SAU)

  Manuscripts

  3 items: two memos on LAT's adoption of Standard Advertising Units ; booklet, "Los Angeles Times - SAU - Standard Advertising Units" (7/2/1984).

  mssLAT

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  1984 Budget Reports

  Manuscripts

  5 items: 11-pp. script headed "Don Maldonado 1984 Budget Report," 11/4/1983 ; 16-pp. script headed "Don Clark 1984 Budget Report," 11/4/1983 ; 13-pp. script headed "Bert Tiffany 1984 Budget Report," 11/4/1984 ; 9-pp. script headed "Vance Stickell 1984 Budget Report," 11/4/1983 ; 12-pp. script headed "Budget Narrative / Editorial Department," 11/4/1983 ; multi-page lists and charts headed 1984 ABC Publishers Statement Comparisons."

  mssLAT

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  Co-op Advertising

  Manuscripts

  3 items: Intro page (?), in outline form ; 22-pp. script headed "Co-op Advertising presentation" ; 9-pp. numbered list of (slides ?)

  mssLAT

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  Security Analysts

  Manuscripts

  2 items: 2-pp. "Outline for Part I - Security Analysts presentation" ; 26-pp. script headed "Security Analysts presentation (Audio)", 11/13/1984.

  mssLAT

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  The New Co-operative Advertising Era

  Manuscripts

  1 item. 20-pp. script headed "The New Co-operative Advertising Era" (presentation on 1/17/1976 to Simmons Mattress, San Francisco). Deals with NACON, the National Advertising Cooperative Network.

  mssLAT