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Manuscripts

Standard Advertising Units (SAU)


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    Standard Advertising Units

    Manuscripts

    2 items: 12-pp. script headed "Why Standard Advertising Units?" ; 23-pp. script headed "The What, Why and How of Standard Advertising Units." Given by or written by John Saum (?).

    mssLAT

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    Standard Advertising Units (SAU)

    Manuscripts

    3 items: two memos on LAT's adoption of Standard Advertising Units ; booklet, "Los Angeles Times - SAU - Standard Advertising Units" (7/2/1984).

    mssLAT

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    1984 Budget Reports

    Manuscripts

    5 items: 11-pp. script headed "Don Maldonado 1984 Budget Report," 11/4/1983 ; 16-pp. script headed "Don Clark 1984 Budget Report," 11/4/1983 ; 13-pp. script headed "Bert Tiffany 1984 Budget Report," 11/4/1984 ; 9-pp. script headed "Vance Stickell 1984 Budget Report," 11/4/1983 ; 12-pp. script headed "Budget Narrative / Editorial Department," 11/4/1983 ; multi-page lists and charts headed 1984 ABC Publishers Statement Comparisons."

    mssLAT

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    Security Analysts

    Manuscripts

    2 items: 2-pp. "Outline for Part I - Security Analysts presentation" ; 26-pp. script headed "Security Analysts presentation (Audio)", 11/13/1984.

    mssLAT

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    Co-op Advertising

    Manuscripts

    3 items: Intro page (?), in outline form ; 22-pp. script headed "Co-op Advertising presentation" ; 9-pp. numbered list of (slides ?)

    mssLAT

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    Classified Presentation

    Manuscripts

    6 items: 24-pp. script headed "Classified presentation," dated 9/12/1983 ; Gail Hyland memo, 10/7/1983, with attached 24-pp. script and other materials ; 18-pp. script headed "Classified Presentation," dated 2/21/1984 ; another version of same script, dated 12/6/1984 ; 4-pp. item headed "The Los Angeles Times delivers an upscale audience" (poor quality copies), gives demographic information ; 3-pp. "Outline of Classified presentation."

    mssLAT