The New Co-operative Advertising Era

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  Co-op Advertising

  Manuscripts

  3 items: Intro page (?), in outline form ; 22-pp. script headed "Co-op Advertising presentation" ; 9-pp. numbered list of (slides ?)

  mssLAT

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  Standard Advertising Units

  Manuscripts

  2 items: 12-pp. script headed "Why Standard Advertising Units?" ; 23-pp. script headed "The What, Why and How of Standard Advertising Units." Given by or written by John Saum (?).

  mssLAT

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  Standard Advertising Units (SAU)

  Manuscripts

  1 item: 11-pp. script headed "Welcome to SAU's," 4/30/1984, introducing Standard Advertising Units.

  mssLAT

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  "Selling in the Seventies"

  Manuscripts

  1 item. 36-pp. script headed "Selling in the Seventies" - Technicolor Seminar Presentation, 8/28/1976.

  mssLAT

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  Motion Picture Advertising

  Manuscripts

  1 item: 7-pp. script headed "INAME speech" given by Don Maldonado

  mssLAT

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  Departments - Classified Advertising - Sales Training

  Manuscripts

  3 items, each stapled. Material includes: 7-pp. essay headed "Frank Lester," with "Classified Advertising, ca. 1950s" penciled in; 7-pp. slide show script, headed "Keeping abreast of The Times.... for sales success"; 13-pp. essay, "Hiring and Training," by Mildred Renstrom, "rec'd from John Archer, Class. Adv. Telephone Sales" penciled in" - date penciled in looks like "3/23/'87," but the sheaf looks older.

  mssLAT