Co-op Advertising

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  Classified Presentation

  Manuscripts

  6 items: 24-pp. script headed "Classified presentation," dated 9/12/1983 ; Gail Hyland memo, 10/7/1983, with attached 24-pp. script and other materials ; 18-pp. script headed "Classified Presentation," dated 2/21/1984 ; another version of same script, dated 12/6/1984 ; 4-pp. item headed "The Los Angeles Times delivers an upscale audience" (poor quality copies), gives demographic information ; 3-pp. "Outline of Classified presentation."

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  Fashion Presentation

  Manuscripts

  2 items: 2-pp. "Fashion Presentation Outline" ; 20-pp. script headed "Fashion '85 Presentation."

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  Standard Advertising Units

  Manuscripts

  2 items: 12-pp. script headed "Why Standard Advertising Units?" ; 23-pp. script headed "The What, Why and How of Standard Advertising Units." Given by or written by John Saum (?).

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  Don Wright Presentation to Analysts

  Manuscripts

  4 items: memo, 10/18/1983, from Bob Minco to Don Wright, on the Security Analysts presentation ; 14-pp. script headed "Security Analysts presentation" ; multi-page lists and charts headed "Seven Southern California Counties...next five years" ; 2-pp. outline headed "Mr. Wright's presentation outline."

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  The New Co-operative Advertising Era

  Manuscripts

  1 item. 20-pp. script headed "The New Co-operative Advertising Era" (presentation on 1/17/1976 to Simmons Mattress, San Francisco). Deals with NACON, the National Advertising Cooperative Network.

  mssLAT

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  1984 Budget Reports

  Manuscripts

  5 items: 11-pp. script headed "Don Maldonado 1984 Budget Report," 11/4/1983 ; 16-pp. script headed "Don Clark 1984 Budget Report," 11/4/1983 ; 13-pp. script headed "Bert Tiffany 1984 Budget Report," 11/4/1984 ; 9-pp. script headed "Vance Stickell 1984 Budget Report," 11/4/1983 ; 12-pp. script headed "Budget Narrative / Editorial Department," 11/4/1983 ; multi-page lists and charts headed 1984 ABC Publishers Statement Comparisons."

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