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Manuscripts

Automotive linage


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    One-rate plans

    Manuscripts

    Internal correspondence, a press release from other newspapers, and reports regarding the move to one advertising rate from two (general and retail).

    mssLAT

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    Departments - Advertising - Linage - Southern California newspaper comparisons

    Manuscripts

    9 items: "Media Records, Linage Analysis" (1980 vs. 1981) for 7 Southern California newspapers; five separate reports, "Media Records, Linage Analysis," cover 1982 vs. 1983 [reports range from 8 to 20 pp.]; two columnar reports give "Total Advertising Linage - Los Angeles Newspapers (LAT, Examiner, Herald-Express, etc.) from 1930 - 1960

    mssLAT

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    Advertising - Linage

    Manuscripts

    8 items: statistical reports -- "Comparative profit and loss by weeks, 1956 and 1957," "Percentage of advertising to total space by weeks, 1956 and 1957," "Advertising linage and revenue by weeks, 1957," etc. ; article copy from Among Ourselves, 3/1960, on gains in advertising linage in Mirror News ; more.

    mssLAT

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    Automotive rates

    Manuscripts

    Approx. 10 items - memos, letters, and a financial report. Notable subjects and items include: automotive rates ; complaints by representative of Hillcrest Cadillac.

    mssLAT

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    Classified automotive selling

    Manuscripts

    Approx. 20 items: memos and letters related to the LAT automotive sales group and its activities, 1960.

    mssLAT

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    Times Mirror Newspapers - 1981 National Advertising Linage

    Manuscripts

    1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.

    mssLAT