Manuscripts
Automotive linage
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One-rate plans
Manuscripts
Internal correspondence, a press release from other newspapers, and reports regarding the move to one advertising rate from two (general and retail).
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Departments - Advertising - Linage - Southern California newspaper comparisons
Manuscripts
9 items: "Media Records, Linage Analysis" (1980 vs. 1981) for 7 Southern California newspapers; five separate reports, "Media Records, Linage Analysis," cover 1982 vs. 1983 [reports range from 8 to 20 pp.]; two columnar reports give "Total Advertising Linage - Los Angeles Newspapers (LAT, Examiner, Herald-Express, etc.) from 1930 - 1960
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Advertising - Linage
Manuscripts
8 items: statistical reports -- "Comparative profit and loss by weeks, 1956 and 1957," "Percentage of advertising to total space by weeks, 1956 and 1957," "Advertising linage and revenue by weeks, 1957," etc. ; article copy from Among Ourselves, 3/1960, on gains in advertising linage in Mirror News ; more.
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Automotive rates
Manuscripts
Approx. 10 items - memos, letters, and a financial report. Notable subjects and items include: automotive rates ; complaints by representative of Hillcrest Cadillac.
mssLAT
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Classified automotive selling
Manuscripts
Approx. 20 items: memos and letters related to the LAT automotive sales group and its activities, 1960.
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Times Mirror Newspapers - 1981 National Advertising Linage
Manuscripts
1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.
mssLAT