Manuscripts
Classified automotive selling
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Classified Advertising - Memoranda and Essays
Manuscripts
Approx. 25 items: memos, bulletins, reports, charts and other material related to advertising and advertising sales at LAT ca. 1932.
mssLAT
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Automotive rates
Manuscripts
Approx. 10 items - memos, letters, and a financial report. Notable subjects and items include: automotive rates ; complaints by representative of Hillcrest Cadillac.
mssLAT
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Classified Advertising
Manuscripts
Approx. 25 items: memos and other material related to LAT classified advertising.
mssLAT
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Classified Advertising - General Weekly Bulletin
Manuscripts
Approx. 20 items: a collection of weekly bulletins produced by the Classified Advertising Department of LAT.
mssLAT
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Classified Advertising
Manuscripts
Approx. 50 items: letters reponding to complaints about various aspects of LAT advertising, from content to cost. Most of the response letters were signed by Don Dlark and Paul Mahoney, assistant classifeid advertising directors, and by Vance Stickell, VP of (Advertising) Sales.
mssLAT
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Departments - Classified Advertising
Manuscripts
Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program
mssLAT