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Manuscripts

Classified Advertising


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    Classified Advertising - Memoranda and Essays

    Manuscripts

    Approx. 25 items: memos, bulletins, reports, charts and other material related to advertising and advertising sales at LAT ca. 1932.

    mssLAT

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    Departments - Classified Advertising

    Manuscripts

    Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program

    mssLAT

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    Classified Department

    Manuscripts

    Approx. 40 items - notes, memos, reports and letters related to Classified Department of LAT. Notable names and subjects include: 30+ pp. slide show printouts and presentation text, "Report to Classified on 1989 budget," 11/25/1988, presenter was Jim Tarmann ; Classified staffing ; pricing ; budget meetings ; cost reduction ; special suburban sections ; more.

    mssLAT

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    Classified Advertising - General Weekly Bulletin

    Manuscripts

    Approx. 20 items: a collection of weekly bulletins produced by the Classified Advertising Department of LAT.

    mssLAT

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    Departments - Classified Advertising - Promotion samples

    Manuscripts

    9 items. Material includes: advertisement/application form for accident insurance "for Los Angeles Times readers..." (1987); flyer with info. on "new extended Times Classified hours" (1987); tear sheet of ad, "We've put on a new face!" (1983); LAT classified's promo, "Perhaps Dick Tracy can solve...the mystery of the missing circulation." (ca. 1949); tear sheet of LAT ad, "the classified advertising picture for 10 months of 1938..."; booklet, "Your guide to Los Angeles Area streets and recreation" (1966); 2 other tear sheets of ads, 1966-1969; ad/poster, "Jubilee 1984 (1/1/1984) - unfolds to approx. 2' x 3';

    mssLAT

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    Departments - Advertising - Linage - Miscellaneous sources

    Manuscripts

    Approx. 25 items. Material includes: memos containing data on "media records linage"; data on LAT total advertising linage, 1948-1960; photocopies of LAT stories (and other sources) on the paper's top rankings in ad linage from 1920s through 1960s; detailed memo (7-pp.) on "Rate Analysis," dated 10/14/1981'; 11-pp. report headed "Full run classified comparison - versus prior year [1982-1983, some 1970s and 1960s data incl.]; etc.

    mssLAT