Manuscripts
National Edition
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Campaigns - Orange County Edition
Manuscripts
Approx. 20 items: wide array of memos related to on-going LAT planning for OC Edition ; 32-pp. spiral-bound notebook stamped "Working draft" on the cover and titled "Outlining advertising and marketing positioning for the launch of the new Orange County Edition" ; more.
mssLAT
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San Diego Edition
Manuscripts
Approx. 75 items: memos, letters, reports and other material related to LAT's San Diego Edition, 1977 - 1981. Notable items: 8-page "Special advertising section," copied from San Diego magazine of 2/15/1978 ; several news releases from LAT related to the start-up of the San Diego Edition ; 10-pp. "San Diego County Edition - Consumer Promotion" ; approx. 10-pp. article copy of San Diego mag., "Now, San Diego County has everything!," (somewhat sarcastic look at what SD mag considered the colonization of the county by LAT); letter from Stickell for SD Mayor Pete WIlson ; multi-page packet (bright orange) of "Display advertising" figures for San Diego edition. 21-pp. text of speech, "Tom Johnson - San Diego Ad Club..." for use 6/20/1979, with "revised draft" - 6/8/1979.
mssLAT
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San Diego Edition - Financial materials
Manuscripts
30+ items: financial reports, ad rates, revenue reports and other material related to operation of the San Diego Edition of LAT. Notable items: multi-part packet, cover dated 7/30/1982, "San Diego linage & revenue forecast..." ; multi-part packet, cover date 6/5/1985, "San Diego plans" ; approx. 15-pp. packet, "(LAT) San Diego Edition [weekly] operating statement" ; various other financial projections.
mssLAT
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Los Angeles Times Orange County Edition
Manuscripts
Approx. 30 items - memos, clippings, prints from a slide program, agendas, and reports related to LAT operation of Orange County Edition. Notable names and items include: Vance Stickell, Tom Johnson, David Laventhol, Don Clark, Dick Schlosberg.
mssLAT
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Review Edition
Manuscripts
Approx. 50 items: a collection of letters complaining of the demise of the "Preview" edition of LAT and the start up of the "Review" edition. Also included are the explanatory letters of reply sent by LAT.
mssLAT
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Western Edition (1 of 2)
Manuscripts
Approx. 8 items: memos and reports related to LAT's Western Edition, 1986 - 1988. Includes:approx. 40-pp. spiral-bound booklet, "CONFIDENTIAL - Los Angeles Times Regional Edition Task Force (5/3/1988) ; 82-pp. spiral-bound booklet, "Western Edition - Opinion Leader Interviews, Analysis of Findings (7-8 / 1988) ; other materials related to Western Edition. Split into two folders.
mssLAT