Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 75 items: memos, letters, reports and other material related to LAT's San Diego Edition, 1977 - 1981. Notable items: 8-page "Special advertising section," copied from San Diego magazine of 2/15/1978 ; several news releases from LAT related to the start-up of the San Diego Edition ; 10-pp. "San Diego County Edition - Consumer Promotion" ; approx. 10-pp. article copy of San Diego mag., "Now, San Diego County has everything!," (somewhat sarcastic look at what SD mag considered the colonization of the county by LAT); letter from Stickell for SD Mayor Pete WIlson ; multi-page packet (bright orange) of "Display advertising" figures for San Diego edition. 21-pp. text of speech, "Tom Johnson - San Diego Ad Club..." for use 6/20/1979, with "revised draft" - 6/8/1979.
mssLAT
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Manuscripts
9 items. Materials include: reprint of LAT front page, 2/25/1942, "EXTRA! L.A. AREA RAIDED!"; copy of brief from L.A. Express, 5/20/1906, critical of H.G. Otis and LAT; 1-pp. chronology, "Midwinter and other special numbers" - 1885 - 1898;clips from AO, 1928; copy of complete Midwinter Number, 1/1/1900; 2-pp. memo, dated 10/4/1961, about "demise" of the Midwinter Number, and start-up, "early next year," of feature to be called "Outlook & Review," - "it will concern itself with business and financial conditions in the Pacific Southwest"; memo dated 12/18/1961, on upcoming January 2 "Tournament of Roses Edition"; undated Editorial, "To our Eastern 'Midwinter' readers"; copy of article from News Chronicle (Thousand Oaks) 3/27/1974, byline Bob Baker, "Yesterday via old newspaper."
mssLAT
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Manuscripts
Approx.85 items. Dozens of examples of letters to LAT regretting the demise of West, along with the boilerplate reply (the letters to LAT ranged from polite disapproval to crass gutter imagery; etc.
mssLAT
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Manuscripts
Approx. 10 items: letters, memos and reports related to LAT's National Edition. Included: discussion of the launch and operation of the LAT National Edition.
mssLAT
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Manuscripts
Approx. 75 items: letters sent to LAT complaining about various ads that upset readers for one reason or another. Several off the letters have attached tearsheets of newsprint.
mssLAT
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Manuscripts
Approx. 35 items: letters and postcards from readers complaining (some very pointedly) about the scented ads that were then being placed in LAT. Also included are a selection of LAT responses. Notable items: exchange of letters between author James M. Cain (author - The Postman Always Rings Twice), and W.G. Pfaffenberger, LAT Advertising Manager.
mssLAT