Manuscripts
Advertising policy - Complaints
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Perfumed advertisements - Complaints & comments
Manuscripts
Approx. 35 items: letters and postcards from readers complaining (some very pointedly) about the scented ads that were then being placed in LAT. Also included are a selection of LAT responses. Notable items: exchange of letters between author James M. Cain (author - The Postman Always Rings Twice), and W.G. Pfaffenberger, LAT Advertising Manager.
mssLAT
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Advertising policy - Complaints
Manuscripts
Approx. 25 items: a wide array of complaint letters written to LAT, plus a number of the replies, in the time period 1968 - 1980.
mssLAT
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Correspondence with advertisers (1 of 2)
Manuscripts
Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.
mssLAT
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Correspondence with advertisers (2 of 2)
Manuscripts
Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.
mssLAT
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Departments - Display Advertising - Policy
Manuscripts
5 items. Material includes: three articles from LAT [one with Otis Chandler byline] tracing, over approx. 6 months, LAT rejection of ads for porno films, a lawsuit by representatives of the "adult" film industry, and a judge's dismissal of the suit (1977-1978); transcript of 3/30/1978 news report on KHJ-tv on the judge's ruling; article, 9/5/1994, "L.A. Times gives cold shoulder to 'adult cabaret' category advertising."
mssLAT
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Advertising policy
Manuscripts
1 item: memo, 3/13/1986, from Vance Stickell to Don Wright, on the subject of "Competitor's Ads" being run in LAT.
mssLAT