Manuscripts

Advertising policy - Complaints

Description: Approx. 75 items: letters sent to LAT complaining about various ads that upset readers for one reason or another. Several off the letters have attached tearsheets of newsprint.
Type: Manuscripts(Opens in new tab)
Date: 1968 - 1980
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Perfumed advertisements - Complaints & comments

Manuscripts

Approx. 35 items: letters and postcards from readers complaining (some very pointedly) about the scented ads that were then being placed in LAT. Also included are a selection of LAT responses. Notable items: exchange of letters between author James M. Cain (author - The Postman Always Rings Twice), and W.G. Pfaffenberger, LAT Advertising Manager.

mssLAT

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Advertising policy - Complaints

Manuscripts

Approx. 25 items: a wide array of complaint letters written to LAT, plus a number of the replies, in the time period 1968 - 1980.

mssLAT

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Correspondence with advertisers (1 of 2)

Manuscripts

Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.

mssLAT

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Correspondence with advertisers (2 of 2)

Manuscripts

mssLAT

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Departments - Display Advertising - Policy

Manuscripts

5 items. Material includes: three articles from LAT [one with Otis Chandler byline] tracing, over approx. 6 months, LAT rejection of ads for porno films, a lawsuit by representatives of the "adult" film industry, and a judge's dismissal of the suit (1977-1978); transcript of 3/30/1978 news report on KHJ-tv on the judge's ruling; article, 9/5/1994, "L.A. Times gives cold shoulder to 'adult cabaret' category advertising."

mssLAT

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Advertising policy

Manuscripts

1 item: memo, 3/13/1986, from Vance Stickell to Don Wright, on the subject of "Competitor's Ads" being run in LAT.

mssLAT

Advertising policy - Complaints

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