Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 75 items: letters sent to LAT complaining about various ads that upset readers for one reason or another. Several off the letters have attached tearsheets of newsprint.
mssLAT
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Manuscripts
Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.
mssLAT
Image not available
Manuscripts
Approx. 95 items - letters, memos, reports and other material related to Advertising Department's interface with advertisers, often when the advertiser was upset about articles appearing in LAT. Notable names and subjects include: 11-pp. "1982 Budget Narrative," from Vance Stickell to Chuck Mahru, dated 12/9/1981 ; many letters from food retailers' reps complaining about 8/18/1970 David Shaw article alleging influence and bribery in grocery sales outlets ("Grocery shelf psychology") ; Sears (dept. store chain) complains about a story ; series of memos/letters on the "deteriorating relationship" between Robinson's (dept. store chain) and LAT ; exchange with Vons (Grocery Co.) on scanning and computerized checkstands ; Bullock's (dept. stores) complains ; The Broadway (dept. store chain) ; other big ad accounts with issues.
mssLAT
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Manuscripts
Approx. 25 items: a wide array of complaint letters written to LAT, plus a number of the replies, in the time period 1968 - 1980.
mssLAT
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Manuscripts
Approx. 65 items. Letters, memos, news clippings. Subjects include: exchange of letters with a Porterville, CA., physician, James Williams, Jr., who complains, "For the past year...your news characteristics of reporting have changed, leaning definitely...to the left." Williams implies that W. might be a communist dupe. W. replies, "My intentions are to see that the news is printed as factually as...possible."; exchange of letters on Editor & Publisher questionnaire, "...New Directions in Journalism"; exchange of letters with John Wayne related to the film, "The Alamo," Americanism, and other topics; the ups and downs of the Space program ; letter typical of early 1960s from Lee Wright (Canoga Park, 1964) complaining of LAT's shift from conservatism and canceling his subscription; ads taken by opponents of Vietnam war; exchange of letters with James Brady, editor of WWD, in which B. complains that Joyce Haber (LAT) has plagiarized from Women's Wear Daily, W. responds; LAT cookbook; popularity of various LAT segments, including advertising; phosphates in laundry detergent; letter from A. L. Wirin and response; etc. A. L. Wirin correspondence removed from Autograph File and returned to Williams Subject Files.
mssLAT
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Manuscripts
Approx. 50 items: a collection of letters complaining of the demise of the "Preview" edition of LAT and the start up of the "Review" edition. Also included are the explanatory letters of reply sent by LAT.
mssLAT