Manuscripts
Departments - Display Advertising - Policy
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Radio/TV Coverage - Transcripts
Manuscripts
Approx. 25 items. Reports from various broadcast media outlets (KNXT-tv, KNBC-tv, KHJ-tv, KNX-radio) on topics including: the LAT Charity Game; 4-part interview of Otis Chandler (2 sets) by Joseph Benti (10/13-10/17); Benti interview with Robert Gottlieb, author of Thinking Big, a book critical of LAT; Michael Jackson radio interview of Art Seidenbaum (spelled Sidenbaum in transcript); Councilman Joel Wachs guests on "The Tommy Hawkins Show" (KHJ-tv).
mssLAT
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Departments - Display Advertising - Promotion
Manuscripts
6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.
mssLAT
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Departments - Display Advertising
Manuscripts
Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.
mssLAT
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Radio/TV Coverage - Transcripts
Manuscripts
Approx. 15 items, with some duplicates. Transcripts from various broadcast media outlets in L.A. Subjects include: KNBC-tv sports commentator Stu Nahan criticizes LAT sports coverage; KFWB-radio's Gary Franklin interviews Police Chief Ed Davis, who is critical of a report LAT ran on the LAPD; KHJ-tv interviewer with Robert Gottlieb and Irene Wolt, authors of Thinking Big, a book critical of LAT; KHJ-tv interview with Walter Ownbey, Commander of the L.A. Cnty. Sheriff's Department Homicide Division; a "60 Minutes" segment, narrated by Dan Rather, on prostitution and vice in Rock Springs, WY. Bill Stout and Connie Chung report on a busing plan for Los Angeles area schools.
mssLAT
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Departments - Classified Advertising
Manuscripts
Approx. 20 items: article copy, Among Ourselves, 11/1963, "Classified computer system gets under way"; tear sheet article, The Reader, 6/4/1982, :Lost--Million Lines from Times Class."; various memos dealing with classifieds; personnel policies; rate guidelines; more material on automation of classified dept., 12/1978; 4-pp. script for slide show--headed "FYI"--on the history of classified advertising in general, and specifically the history of ads in LAT; 12-sheet issue of Ad Notes, published "by and for" the (LAT) Classified Ad staff, 5/19/1983; invitations to - 1974 Classified Christmas & Awards Breakfast, 1977 Classified Christmas & Awards Program, Classified's Christmas and Awards Program
mssLAT
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Departments - Display Advertising - Samples
Manuscripts
Approx. 45 items. Photocopied ads from LAT a wide variety of goods and services for the period 1950 - 1958.
mssLAT