Manuscripts
Advertising policy
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1986 Budget Presentation
Manuscripts
Approx. 75-pp. of material related to the 1986 Budget presentation. Tabbed sections identify the names of speakers: Tom Johnson ; Don Wright ; Bill Thomas ; Vance Stickell ; Don Maldonado ; Don Clark ; Bert Tiffany ; Jim Boswell ; etc.
mssLAT
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Classified Advertising
Manuscripts
Approx. 50 items: letters reponding to complaints about various aspects of LAT advertising, from content to cost. Most of the response letters were signed by Don Dlark and Paul Mahoney, assistant classifeid advertising directors, and by Vance Stickell, VP of (Advertising) Sales.
mssLAT
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Advertising policy
Manuscripts
2 items: letter, 10/28/1983, from Vance Stickell to William Fritz, Pres., Better Business Bureau of Los Angeles, on the subject of magazine subscription sales crews ; return letter, 11/1/1983, from Fritz to Stickell, same subject.
mssLAT
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Departments - Classified Advertising - Articles
Manuscripts
Approx. 30 items. Material includes: articles from Among Ourselves and LAT on history of ads in LAT, ad milestones, automation in advertising,; singles ads in LAT, 1986.
mssLAT
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Los Angeles Times strategic plans (2 of 2)
Manuscripts
Approx. 50 items - letters, memos, reports and other material related to LAT strategic plans. Notable names and items include: Vance Stickell ; Tom Johnson ; James L. Davy (Pres., Metropolitan Sunday Newspapers, Inc.) ; Don Wright ; 30+ pp. packet (blue binder) titled "Display Department Brainstorming" ; 14-pp. report (blue binder) titled "Promotion and Public Relations Departments - Discussion group for Vance Stickell" ; 4-pp. report (black binder) titled "Circulation Department - Strategy Planning Session" ; 30+ pp. essay, "The politics of implementing MBO -- a situational approach," by George Odiorne, Univ. of Utah, handwritten date 10/16/1974 ; more. Split into two folders.
mssLAT
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Los Angeles Times strategic plans (1 of 2)
Manuscripts
Approx. 50 items - letters, memos, reports and other material related to LAT strategic plans. Notable names and items include: Vance Stickell ; Tom Johnson ; James L. Davy (Pres., Metropolitan Sunday Newspapers, Inc.) ; Don Wright ; 30+ pp. packet (blue binder) titled "Display Department Brainstorming" ; 14-pp. report (blue binder) titled "Promotion and Public Relations Departments - Discussion group for Vance Stickell" ; 4-pp. report (black binder) titled "Circulation Department - Strategy Planning Session" ; 30+ pp. essay, "The politics of implementing MBO -- a situational approach," by George Odiorne, Univ. of Utah, handwritten date 10/16/1974 ; more. Split into two folders.
mssLAT