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Manuscripts

Miscellaneous correspondence


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    Miscellaneous correspondence

    Manuscripts

    Approx. 30 items: letters, memos, reports and related material on advertising sales, rates, marketing, etc. Notable items include: 3-pp. transcript of remarks to kick off big marketing push for The Games, titled "Vance Stickell - Olympic Commitment," 4/18/1984 ; 3-pp. transcript of remarks - "Display Advertising Rally...(8/13/1984)," which opens, "...welcome to the first of many 'thank God it's over' parties...," and goes on the point out the extra work load related to the Olympics.

    mssLAT

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    Orange County Edition

    Manuscripts

    File contains approx. 40 items consisting of marketing and sales strategies and other material related to LAT Orange County Edition: memos, charts and reports.

    mssLAT

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    Miscellaneous materials (2 of 2)

    Manuscripts

    Approx. 70 items: memos, letters, reports and other material related to advertising rates during the period 1962 - 1973.

    mssLAT

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    Advertising Rates

    Manuscripts

    Approx. 40 items: rate cards, letters, memos and other material related to advertising rates for 1959.

    mssLAT

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    Miscellaneous

    Manuscripts

    Approx. 40 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable items: 2-pp. speech by Stickell, 10/3/1985, "Remarks...to the Sales Departments..." ; exchange with Moritz Market Research ; Marketing Research trend charts, 6/5/1986 ; 6-pp. article copy, Columbia Journalism Review, "Sunday magazines - do they deserve to survive?" ; 9-pp. "1987 Magazine proposal" ; approx. 12-pp. package, "November Hall's Editorial Analysis," 2/3/1987 ;25+ pp."PIB/LNA Competitive Magazine Analysis," 6/1987 ; approx. 20-pp. packet (clear plastic cover).

    mssLAT

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    Miscellaneous materials (1 of 2)

    Manuscripts

    Approx. 70 items (exact count difficult because much of the material has been bunched and stapled):memos, letters, press releases, reports, tearsheets, and other material related to newspaper marketing and advertising. Major items: 48-pp. commemorative booklet, Los Angeles Sports 200 (1981), published by L.A. Junior Chamber of Commerce ; complete issue of Sales and Marketing Management, 6/1986, 17-pp. (stapled) issue of Display Advertising Digest, 10/1986, an LAT publication ; multi-page report, "Circulation history of the Los Angeles Times Suburban Sections," 6/1972 ; multi-page report, "Territorial history of the Los Angeles TImes Suburban Sections," 6/1972.

    mssLAT