Manuscripts
Miscellaneous correspondence
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Miscellaneous correspondence
Manuscripts
Approx. 30 items: letters, memos, reports and related material on advertising sales, rates, marketing, etc. Notable items include: 3-pp. transcript of remarks to kick off big marketing push for The Games, titled "Vance Stickell - Olympic Commitment," 4/18/1984 ; 3-pp. transcript of remarks - "Display Advertising Rally...(8/13/1984)," which opens, "...welcome to the first of many 'thank God it's over' parties...," and goes on the point out the extra work load related to the Olympics.
mssLAT
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Orange County Edition
Manuscripts
File contains approx. 40 items consisting of marketing and sales strategies and other material related to LAT Orange County Edition: memos, charts and reports.
mssLAT
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Miscellaneous materials (2 of 2)
Manuscripts
Approx. 70 items: memos, letters, reports and other material related to advertising rates during the period 1962 - 1973.
mssLAT
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Advertising Rates
Manuscripts
Approx. 40 items: rate cards, letters, memos and other material related to advertising rates for 1959.
mssLAT
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Miscellaneous
Manuscripts
Approx. 40 items: memos and reports related to the transition from old Home magazine to new Los Angeles Times Magazine. Notable items: 2-pp. speech by Stickell, 10/3/1985, "Remarks...to the Sales Departments..." ; exchange with Moritz Market Research ; Marketing Research trend charts, 6/5/1986 ; 6-pp. article copy, Columbia Journalism Review, "Sunday magazines - do they deserve to survive?" ; 9-pp. "1987 Magazine proposal" ; approx. 12-pp. package, "November Hall's Editorial Analysis," 2/3/1987 ;25+ pp."PIB/LNA Competitive Magazine Analysis," 6/1987 ; approx. 20-pp. packet (clear plastic cover).
mssLAT
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Miscellaneous materials (1 of 2)
Manuscripts
Approx. 75 items: memos, letters, reports and other material related to advertising rates during the period 1962 - 1973. Notable item: 30-pp. bound booklet, "Newspaper Rate Differentials - 1968..." (11/1968).
mssLAT