Manuscripts
Miscellaneous materials (2 of 2)
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Miscellaneous materials (1 of 2)
Manuscripts
Approx. 75 items: memos, letters, reports and other material related to advertising rates during the period 1962 - 1973. Notable item: 30-pp. bound booklet, "Newspaper Rate Differentials - 1968..." (11/1968).
mssLAT
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Advertising Rates (2 of 2)
Manuscripts
Approx. 70 items: rate cards, memos, letters and other material related to advertising rates for 1957. Split into two folders.
mssLAT
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Advertising Rates
Manuscripts
Approx. 50 items: memos, letters, reports (incl. financial reports) related to LAT advertising rates during the period 1975 - 1985.
mssLAT
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Advertising Rates (1 of 2)
Manuscripts
Approx. 70 items: rate cards, memos, letters and other material related to advertising rates for 1957. Split into two folders.
mssLAT
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Miscellaneous correspondence
Manuscripts
Approx. 40 items: letters, memos, reports and related material on advertising sales, rates, marketing, etc.
mssLAT
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Miscellaneous materials (2 of 2)
Manuscripts
Approx. 70 items (exact count difficult because much of the material has been bunched and stapled):memos, letters, press releases, reports, tearsheets, and other material related to newspaper marketing and advertising. Major items: 48-pp. commemorative booklet, Los Angeles Sports 200 (1981), published by L.A. Junior Chamber of Commerce ; complete issue of Sales and Marketing Management, 6/1986, 17-pp. (stapled) issue of Display Advertising Digest, 10/1986, an LAT publication ; multi-page report, "Circulation history of the Los Angeles Times Suburban Sections," 6/1972 ; multi-page report, "Territorial history of the Los Angeles TImes Suburban Sections," 6/1972.
mssLAT