Manuscripts
Miscellaneous materials (1 of 2)
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Miscellaneous materials (2 of 2)
Manuscripts
Approx. 70 items: memos, letters, reports and other material related to advertising rates during the period 1962 - 1973.
mssLAT
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Advertising Rates (1 of 2)
Manuscripts
Approx. 75 items: rate cards, letters, memos and other material related to advertising rates for 1962. Included is a selection of copies of letters sent to major advertisers in the department store catagory - Bullock's, The May Company, Sears, Roebuck and Co., etc. Split into two folders.
mssLAT
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Classified Advertising
Manuscripts
Approx. 8 items: 37-pp. booklet, Los Angeles Times & Mirror Classified Rates & Information ; several rate cards ; clothbound personal journal with work-related notes.
mssLAT
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Advertising rates (1 of 2)
Manuscripts
Approx. 80 items: rate information and letters related to 1956 advertising rates. Includes an alphabetical printout of approx. 70 pp. giving business names and addresses (advertisers?). Split into two folders.
mssLAT
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Departments - Marketing Research (1 of 2)
Manuscripts
Approx. 23 items. Materials include: 7-pp. report, "Time line and description of past and current ethnic-related projects, The Los Angeles Times," (time line covers 1922 - 1988); 2 versions of 1-pp. "Marketing Research Report Summary"; 30-pp. Los Angeles Times Marketing Research Department Employee Handbook," 4/1973; 2-pp. report, "The Many Faces of Marketing Research," (1973); 3-pp. memo/report, "Readership of Free Newspapers," 8/8/1962; 13-pp. report, "Profile of Readers," (Newspaper Audience Characteristics), 4/1964; 5-pp. "October 1965 TV Report"; 1/31/1950 LAT clipping, "Times-Mirror research work told to planners"; 13-pp. Los Angeles Times Marketing Research" (history, leadership, organization, etc.), 1/1982; 26-pp. booklet, Los Angeles Media Facts, 1986"; 10-pp. segment of employee handbook on "Marketing Research Department," 4/1973; 11/1987 questionnaire to LAT readers regarding their opinion of LAT Magazine; booklet, 3/1977, "Dynamic / Diverse - Los Angeles and Orange County Market"; 13-pp. booklet, "1977 Report to Times Classified Advertisers"; (10/1976) 17-pp. "Los Angeles Recruitment Guide"; full-color cover, HOME (mag) - 13-pp., 10/1976; 10-pp. spiral-bound booklet, "Los Angeles Times Net Paid Circulation," 1988; 2 copies, The Market and the Media, 1987; 10-pp. info packet, titled "1995 Gallup Los Angeles Media Study"; related marketing research materials. Binding removed. Split into two folders.
mssLAT
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Advertising Rates (2 of 2)
Manuscripts
Approx. 75 items: rate cards, letters, memos and other material related to advertising rates for 1962. Included is a selection of copies of letters sent to major advertisers in the department store catagory - Bullock's, The May Company, Sears, Roebuck and Co., etc. Split into two folders.
mssLAT