"Best of The Times" Saturation Program

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  Best of The Times

  Manuscripts

  8 items: memos, a letter, a report. Notable subjects and items include: memos and other material on the start-up of a product called "Best of The Times," a free, weekly newspaper containing highlights of the daily version of The Times, which, it was hoped, would stimulate subscriptions ; 2-pp. memo, 9/28/1981, subject - "Pre-print revenue growth" ; 4-pp. financial report, "...Best of The TImes Operating Statement - Total...Final 1981."

  mssLAT

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  Selective Saturation Program

  Manuscripts

  Approx. 12 items: selection of letters (individually foldered) used in court proceedings, likely McKowen Mailing Service v. Los Angeles Times and dealing with the mailing of brochures in the Selective Saturation Program (SSP).

  mssLAT

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  Best of the Times

  Manuscripts

  Approx. 40 items: letters, memos and reports related to the "Alternative Delivery System." This plan involved free distribution, in parts of the San Gabriel Valley, of a special editorial product called "The Best of the Times." This section consisted of recent Times articles and plenty of ads. It was a way of jump-starting a stagnant advertising and circulation zone. LAT canceled the program in early 1981 after about five months. It was not working as hoped.

  mssLAT

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  Selective Saturation Program

  Manuscripts

  Approx. 40 items: memos, letters, reports, statistics and other material related to the LAT Selective Saturation Program.

  mssLAT

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  Selective Saturation Program

  Manuscripts

  Approx. 30 items: letters, memos, reports and other material related to Advertising Dept.'s Selective Saturation Program, 1965 - 1970.

  mssLAT

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  Selective Saturation Program

  Manuscripts

  1 item. 10-pp. script headed "Selective saturation program script."

  mssLAT