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Manuscripts

Selective Saturation Program


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    Selective Saturation Program

    Manuscripts

    Approx. 40 items: memos, letters, reports, statistics and other material related to the LAT Selective Saturation Program.

    mssLAT

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    Selective Saturation Program

    Manuscripts

    Approx. 12 items: selection of letters (individually foldered) used in court proceedings, likely McKowen Mailing Service v. Los Angeles Times and dealing with the mailing of brochures in the Selective Saturation Program (SSP).

    mssLAT

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    Selective Saturation Program

    Manuscripts

    1 item. 10-pp. script headed "Selective saturation program script."

    mssLAT

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    Departments - Display Advertising

    Manuscripts

    Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.

    mssLAT

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    Simplified Newspaper Advertising Program

    Manuscripts

    Approx. 15 items: multi-page report - "S N A P, Simplified Newspaper Advertising Program," prepared by Advertising Checking Bureau, Inc. ; collection of letters and memos related to the S.N.A.P. concept.

    mssLAT

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    Drug Testing Program

    Manuscripts

    Approx. 15 items: memos,correspondence and reports related to the LAT Drug Testing Program, 1986.

    mssLAT