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Manuscripts

Selective Saturation Program


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    Selective Saturation Program

    Manuscripts

    Approx. 40 items: memos, letters, reports, statistics and other material related to the LAT Selective Saturation Program.

    mssLAT

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    Selective Saturation Program

    Manuscripts

    Approx. 30 items: letters, memos, reports and other material related to Advertising Dept.'s Selective Saturation Program, 1965 - 1970.

    mssLAT

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    Selective Saturation Program

    Manuscripts

    1 item. 10-pp. script headed "Selective saturation program script."

    mssLAT

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    Departments - Display Advertising

    Manuscripts

    Approx. 25 items. Materials include: articles from Among Ourselves; 4/28/1989 Management Bulletin on reorganization of Display Advertising; undated "Review of the (LAT) Selective Saturation Program"; (LAT) Display Advertising Dept. - "Functional" Organization Chart - 1958"; "Orange County 10 Year Forecast, 1970-1980"; LAT Display Ad Depth Chart, 2 cps. (1979); LAT Retail Display Rates...1973-1982; reports on ad linage; article, Los Angeles magazine, 3/1977, "Can the 'Times' ad censors cope with the new morality?"; 46-pp. "Guide to the (LAT) Display Advertising Department [w/ employee photos]." 3/22/1985; February 1989 edition of "Display Advertising Digest;" etc.

    mssLAT

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    "Best of The Times" Saturation Program

    Manuscripts

    81 items pertaining to the development and deployment Best of The Times. Items include memoranda, correspondence, surveys, and maps.

    mssLAT

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    Space Program

    Manuscripts

    Approx. 40 items: a selection of editorials from 1958 to 1975, spanning the early space efforts of unmanned vehicles such as Explorer, through the Apollo landings on the Moon, to the 1975 outer space link-up of two space vehicles, one American (Apollo), the other Soviet (Soyuz).

    mssLAT