Manuscripts

Best of The Times

Description: 8 items: memos, a letter, a report. Notable subjects and items include: memos and other material on the start-up of a product called "Best of The Times," a free, weekly newspaper containing highlights of the daily version of The Times, which, it was hoped, would stimulate subscriptions ; 2-pp. memo, 9/28/1981, subject - "Pre-print revenue growth" ; 4-pp. financial report, "...Best of The TImes Operating Statement - Total...Final 1981."
Type: Manuscripts(Opens in new tab)
Date: 1980 - 1981
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.

Best of the Times

Manuscripts

Approx. 40 items: letters, memos and reports related to the "Alternative Delivery System." This plan involved free distribution, in parts of the San Gabriel Valley, of a special editorial product called "The Best of the Times." This section consisted of recent Times articles and plenty of ads. It was a way of jump-starting a stagnant advertising and circulation zone. LAT canceled the program in early 1981 after about five months. It was not working as hoped.

mssLAT

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Times Mirror Co. - 1981

Manuscripts

3 items: three copies of original 56-pp., staple-bound,copies of Annual Report of The Times Mirror Company - Year ended December 31, 1981.

mssLAT

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Times - Post News Service (2 of 2)

Manuscripts

Approx. 20 items: memos, letters and reports related to the Times-Post News Service. Major items: 20+ pp. report with attachments, in dark blue binder, marked "CONFIDENTIAL," titled "Report on Staff costs, duties and organization of the Los Angeles Times / Washington Post News Service ; 8-pp. report with 10-pp. attachments, "Confidential," "...a report on News Service sales and revenue..." (5/6/1975) ; approx. 30-pp. packet related to Times-Post Executive Committee Meeting, 10/14/1974 ; etc. Split into two folders.

mssLAT

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Times - Post News Service (1 of 2)

Manuscripts

mssLAT

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Times Mirror Newspaper Group

Manuscripts

Approx. 40 items: memos, letters, agendas and other material related to the Times Mirror Newspaper Group, including Connecticut Newspapers, Inc., Dallas Times Herald, Hartford Courant, Denver Post and Newsday. Notable items - two lengthy reports: 10-pp. report, Subject -"INEA [?] notes" ; 30+ pp. report - "First Amendment Overview."

mssLAT

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Times MIrror Steering Committee & National Marketing

Manuscripts

Approx. 25 items (incl. several long reports): memos, financial reports and other material related to TM Steering Committee and TM National Marketing. Major reports: approx. 15-pp. report, "Times MIrror National Representation Study - Steering Committee Report #1," 6/29/1983 ; 30-pp. report, "TM National Representation Study - Steering Committee Report #3," 10/8/1983 (Dallas) ; 12-pp. "(Times Mirror) Steering Committee Report," 12/8/1983 ; 20+ pp. report - handwritten note reads "from (1/17/1984) meeting" - "The Times Mirror National Marketing Company" ; approx. 20-pp. report, "...Network of Leading Newspapers," 4/11/1986.

mssLAT

Best of The Times

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