Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
Approx. 18 items - memos, reports and a survey related to research on Southern California's Spanish-speaking residents - some memos refer to the project as "Latino coverage." As always, there is a lack of uniformity as to terminology. "Spanish-speaking," "Latino," "Hispanic" and "Spanish market" are all used. Names: Vance Stickell, John Mount, Tom Johnson.
mssLAT
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Manuscripts
Approx. 70 items, including: memos, letters, reports and other material related to public opinion surveys and research projects in which LAT and Field Research cooperated.
mssLAT
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Manuscripts
Approx. 25 items (incl. several long reports): memos, financial reports and other material related to TM Steering Committee and TM National Marketing. Major reports: approx. 15-pp. report, "Times MIrror National Representation Study - Steering Committee Report #1," 6/29/1983 ; 30-pp. report, "TM National Representation Study - Steering Committee Report #3," 10/8/1983 (Dallas) ; 12-pp. "(Times Mirror) Steering Committee Report," 12/8/1983 ; 20+ pp. report - handwritten note reads "from (1/17/1984) meeting" - "The Times Mirror National Marketing Company" ; approx. 20-pp. report, "...Network of Leading Newspapers," 4/11/1986.
mssLAT
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Manuscripts
Approx. 25 items: memos, reports and promotional material related to LAT market research, advertising and sales efforts. Folder originally noted "from VS's desk."
mssLAT
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Manuscripts
Approx. 15 items:memos, reports, handwritten notes and other material related to the activities of the Marketing Research Dept. Planning Board.
mssLAT
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Manuscripts
Approx. 40 items: memos and reports related to marketing issues. Includes major reports on following subjects: illiteracy ; LAT vs. Orange County Register - Advertising Linage ; "A day in the life of the Los Angeles Times" - a readership study (1970+) ; "Times Reader Panel #111," 1976 (readers rated the Book Review section) 19-pp. ; 16-pp. ; "Continuing Home Audit Supplemental Questionnaire," 3-4/1971 ;
mssLAT