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Manuscripts

Field Research Corporation


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    Chronological File - April

    Manuscripts

    Approx. 70 items. Letters, memos. Partial list of addressees and subjects: college board meeting; outside writing and television appearances by staffers; Mervin Field, Field Research; Dr. Martin Luther King, Jr., and Memphis riot; Panama reportage of Ruben Salazar; Vietnam war; to Walter Annenberg on Joyce Haber; Al Neuharth (Gannett Newspapers); John J. Goldman, LAT NY Bureau; MLK assassination; etc.

    mssLAT

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    Marketing Research Reports

    Manuscripts

    Approx. 25 items. Subject include: copies of Economic Digest, a quarterly publication of Marketing Research of TM Company; "Opinion Setters Survey"; various surveys and reports out of Marketing Research Dept--"Southern Californians spend summer away from TV," "Flourishing sales reflect Los Angeles prosperity," etc.;

    mssLAT

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    Correspondence

    Manuscripts

    Approx. 20 items: memos and letters on subjects such as: a (very) brief history of LAT advertising; Editor & Publisher article, 2/6/1971, "(LAT) news staff doubled... in 10 years" ; flurry of communications relating to controversial "Doonesbury" comic strip ; opinion writers ; more.

    mssLAT

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    Educational Services - College Board Transcripts

    Manuscripts

    Approx. 5 items. Multi-page transcriptions of college students' comments of the news and Opinion-Perspective sections of LAT. Another package of comments from six students ("two girls and four boys") on the layout and content of LAT. Along with these items are related memos.

    mssLAT

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    International Business Machines Corporation - Hollerith Tabulating Installation

    Manuscripts

    Approx. 75 items: collected correspondence between representatives of IBM and Harry Bowers, H.E. Downing and other LAT executives. Also some in-house LAT memos on IBM equipment and billing.

    mssLAT

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    Alphabetical File - A

    Manuscripts

    Approx. 70 items: memos and bulletins related to planning, procedures and operations at LAT in the 1932 - 1937 time frame. H.E. Downing originated many of these items.

    mssLAT