Planning Board - LA Times Marketing Research

You might also be interested in

• Image not available

  Marketing Research Reports

  Manuscripts

  Approx. 25 items. Subject include: copies of Economic Digest, a quarterly publication of Marketing Research of TM Company; "Opinion Setters Survey"; various surveys and reports out of Marketing Research Dept--"Southern Californians spend summer away from TV," "Flourishing sales reflect Los Angeles prosperity," etc.;

  mssLAT

• Image not available

  Planning Board - LA Times Marketing Research - bound reports

  Manuscripts

  5 items, five bound reports: "1980 Forecast for Los Angeles Times Planning Board - Vance Stickell" 8/5/1969 ; "Employee Benefit Recommendations for 1970 - 1971 - 1972" (Robert L. Flannes) ; "Dallas Newspaper Situation," a report on Dallas demographics, newspaper circulation and advertising lineage ; "Tucson, Arizona... The Market... Its Media," 2/178/1970 ; "Newsday," 3/2/1970. These reports range in length from 10 to 58-pp.

  mssLAT

• Image not available

  Times MIrror Steering Committee & National Marketing

  Manuscripts

  Approx. 25 items (incl. several long reports): memos, financial reports and other material related to TM Steering Committee and TM National Marketing. Major reports: approx. 15-pp. report, "Times MIrror National Representation Study - Steering Committee Report #1," 6/29/1983 ; 30-pp. report, "TM National Representation Study - Steering Committee Report #3," 10/8/1983 (Dallas) ; 12-pp. "(Times Mirror) Steering Committee Report," 12/8/1983 ; 20+ pp. report - handwritten note reads "from (1/17/1984) meeting" - "The Times Mirror National Marketing Company" ; approx. 20-pp. report, "...Network of Leading Newspapers," 4/11/1986.

  mssLAT

• Image not available

  Planning Board - LA Times Marketing Research

  Manuscripts

  30+ items: reports, charts and notes related to growth in the newspaper industry in the late 1960s.

  mssLAT

• Image not available

  Departments - Marketing Research - Publications

  Manuscripts

  2 items: contact information for L.A. County Public Libraries, public libraries in Orange County, college & university libraries in Sou. Calif., municipal public libraries in L.A. County, and LAT Marketing Research Publications list; newsletter - 2-pp., "Media Watch," from LAT Marketing Research Dept., 12/3/1990.Approx. 30 items. Originals of issues of Three Minutes for the following months or seasons: January (2), February, May, June, July, Autumn (2), November (2) and December 1932 ; January, February, March, April, Summer, Autumn and November 1933 ; Summer 1934 ; Spring, May, November (2) and December (3) 1935 ; Spring (2) and May (2) 1936 ; one copy of a 1935 publication titled The Three Circles, "published in the interest of good printing and good advertising by Evans - Winter - Hebb Inc., of Detroit.

  mssLAT

• Image not available

  Departments - Marketing Research - Publications - FYI

  Manuscripts

  Approx. 18 items. issues of FYI - produced by LAT Marketing Research between 4/1982 and 4/1984. FYI featured population data, income data, education data, purchase intentions, consumer habits by age group, and other demographic and statistical data for the LAT marketing region and nationwide.

  mssLAT