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Manuscripts

Campaigns - Rack cards


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    Campaigns - "Pick up the World"

    Manuscripts

    Approx. 30 items: one issue of Among Ourselves, 2/1979 ; LAT bulletins, rack cards, envelopes, a bumper sticker, various other LAT promotional items, two complete promotional packets (white pocket folders) with bulletins, stationary with "Pick Up" logos, envelopes, various other promotional items.

    mssLAT

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    Promotional portfolios; Olympic and Valley plant openings; rack cards

    Manuscripts

    Scrapbooks of promotional campaigns, 1981 and 1983. Ventura County and Orange County rack cards (1980s to 1990s); promotional sections on openings of San Fernando Valley plant and Olympic plant.

    mssLAT

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    Advertising and promotional portfolios; Los Angeles newspapers report; rack cards

    Manuscripts

    Business report on Los Angeles region newspapers (1960); portfolios of L.A. Times advertising campaigns (1979 and 1981); rack cards (1980s to 1990s).

    mssLAT

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    San Diego County Edition campaign

    Manuscripts

    Large LAT San Diego Promotion Campaign scrapbook album chronicling a 4-week intensive promotional push to advertise the LAT San Diego County edition, March-April 1978.

    mssLAT

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    Circulation dealers

    Manuscripts

    4 items: memos related to LAT circulation dealers, thjree from Bert Tiffany, Director of Circulation, and one from Robert D. Nelson, VP and Gen. Mgr. of LAT.

    mssLAT

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    Rack Manufacturing Center

    Manuscripts

    2 items: 2-pp. memo, 11/25/1977, from Harry Clarke to Publisher Tom Johnson, on the subject of a proposed (newspaper) rack manufacturing center ; memo, 5/3/1978, from Vance Stickell to Dick Blanpied, on the subject of the operation of the rack center.

    mssLAT