Manuscripts

Advertising and promotional portfolios; Los Angeles newspapers report; rack cards

Description: Business report on Los Angeles region newspapers (1960); portfolios of L.A. Times advertising campaigns (1979 and 1981); rack cards (1980s to 1990s).
Type: Manuscripts(Opens in new tab)
Date: 1960-1990s
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Promotional portfolios; Olympic and Valley plant openings; rack cards

Manuscripts

Scrapbooks of promotional campaigns, 1981 and 1983. Ventura County and Orange County rack cards (1980s to 1990s); promotional sections on openings of San Fernando Valley plant and Olympic plant.

mssLAT

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Departments - Circulation - Marketing Research Reports

Manuscripts

Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

mssLAT

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The Mirror and other Los Angeles region newspapers

Manuscripts

Includes last edition of the Los Angeles Mirror, January 5, 1962, with "The Mirror consolidates with Times" banner headline. Other Los Angeles region newspapers include: L.A. Tribune, L.A. Nationalist, L.A. Record, The Evening Express, The Evening Republican, L.A. Daily Star, The New Italy (the L.A. immigrant's guide to homes in Southern California, 1875), South Los Angeles magazine, The Angelino, L.A. Herald, L.A. Express, L.A. Examiner, Daily Free Press (Ventura, California), Ventura Daily Post, Alhambra Post-Advocate, and others.

mssLAT

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Times Mirror Newspapers - 1981 National Advertising Linage

Manuscripts

1 item. 32-pp. report headed "Times Mirror Newspapers - 1981 National Advertising Linage." Given by Vance Stickell in 1982.

mssLAT

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Newspapers - Los Angeles

Manuscripts

Approx. 20 items: a selection of lists and chronologies providing bits of history on newspapers in Los Angeles back to Los Angeles Star (1851). Notable items: LAT clip, 12/4/1886, "Directory of Southern California newspapers" ; tear sheet, LAT Sunday Magazine, 9/4/1932, "The Newspapers of Los Angeles--their trials and tragedies" ; article copy, Time (mag), 1/12/1962, "Death in Los Angeles [of two newspapers]" ; copies, pp. 435 - 458, Journal of the West, 10/1963, "Newspapers of Los Angeles...the first 50 years" ; article copy, Los Angeles (mag), "The city's changing newspaper world" ; 6-pp. of charts, headed "Los Angeles Metropolitan Newspapers Weekday Circulation History, 1914 - 1970," statistics for 7 Los Angeles newspapers - The Times, Examiner, Herald, Express, Daily News, Evening News, and Record ; tear sheet, (Santa Monica) Evening Outlook, 10/13/1975, "Evening Outlook is 100 today" ; complete issue, The Reader, 8/8/1980, "The story of Los Angeles's two daily newspapers--Inking Big" ; tear sheet, The Reader, 11/27/1981, "This Sentinel [Black-owned newspaper] does more than stand guard" ; LAT tear sheet, 7/1/1985, "It's the Law! Daily Journal checks the pulse of L.A.'s legal community," a story on a paper that began publishing in L.A. in 1888.

mssLAT

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Campaigns - Rack cards

Manuscripts

2 sheets of rack card material and two short notes related to use of rack cards and outdoor posters in 1938. J.E. MacIntyre, Promotion Mgr. of LAT, is mentioned.

mssLAT

Advertising and promotional portfolios; Los Angeles newspapers report; rack cards

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