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Manuscripts

Advertising and promotional portfolios; Los Angeles newspapers report; rack cards


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    Promotional portfolios; Olympic and Valley plant openings; rack cards

    Manuscripts

    Scrapbooks of promotional campaigns, 1981 and 1983. Ventura County and Orange County rack cards (1980s to 1990s); promotional sections on openings of San Fernando Valley plant and Olympic plant.

    mssLAT

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    Departments - Circulation - Marketing Research Reports

    Manuscripts

    Approx. 25 items: many loose, 1-pp. reports on circulation; 10-pp. report, "L.A. Times Net Paid Circulation, 1960-1989"; 10-pp. report, "L.A. Times Net Paid Circulation, 1955-1983"; 10-pp. report, "L.A. Times Net Paid Circulation"; 9-pp. report, "L.A. Times Net Paid Circulation, 1976-1980 and Jan. - Sept. 1981"; 9-pp. report, "(LAT) Net Paid Circulation, - 1981-1984 and Jan. - Sept. 1985"; 10-pp. report, "LAT) Net Paid Circulation, 1955-1984"; 10-pp. report, "LAT) Net Paid Circulation, 1959-1988"; (incomplete) "L.A. Times Net Paid Circulation," - 1955-1979 and Jan. - March 1980"; 5-pp. report, LAT, "Circulation and Classified,"Circulation Gains and Losses since 1931"; 10-pp. report, title handwritten at top of page 1 - "Street Sale Circe. Stats, selected months, 1990-94." Compiled by Marketing Research department.

    mssLAT

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    The Mirror and other Los Angeles region newspapers

    Manuscripts

    Includes last edition of the Los Angeles Mirror, January 5, 1962, with "The Mirror consolidates with Times" banner headline. Other Los Angeles region newspapers include: L.A. Tribune, L.A. Nationalist, L.A. Record, The Evening Express, The Evening Republican, L.A. Daily Star, The New Italy (the L.A. immigrant's guide to homes in Southern California, 1875), South Los Angeles magazine, The Angelino, L.A. Herald, L.A. Express, L.A. Examiner, Daily Free Press (Ventura, California), Ventura Daily Post, Alhambra Post-Advocate, and others.

    mssLAT

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    Newspapers - Los Angeles

    Manuscripts

    Approx. 20 items: a selection of lists and chronologies providing bits of history on newspapers in Los Angeles back to Los Angeles Star (1851). Notable items: LAT clip, 12/4/1886, "Directory of Southern California newspapers" ; tear sheet, LAT Sunday Magazine, 9/4/1932, "The Newspapers of Los Angeles--their trials and tragedies" ; article copy, Time (mag), 1/12/1962, "Death in Los Angeles [of two newspapers]" ; copies, pp. 435 - 458, Journal of the West, 10/1963, "Newspapers of Los Angeles...the first 50 years" ; article copy, Los Angeles (mag), "The city's changing newspaper world" ; 6-pp. of charts, headed "Los Angeles Metropolitan Newspapers Weekday Circulation History, 1914 - 1970," statistics for 7 Los Angeles newspapers - The Times, Examiner, Herald, Express, Daily News, Evening News, and Record ; tear sheet, (Santa Monica) Evening Outlook, 10/13/1975, "Evening Outlook is 100 today" ; complete issue, The Reader, 8/8/1980, "The story of Los Angeles's two daily newspapers--Inking Big" ; tear sheet, The Reader, 11/27/1981, "This Sentinel [Black-owned newspaper] does more than stand guard" ; LAT tear sheet, 7/1/1985, "It's the Law! Daily Journal checks the pulse of L.A.'s legal community," a story on a paper that began publishing in L.A. in 1888.

    mssLAT

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    Campaigns - Rack cards

    Manuscripts

    2 sheets of rack card material and two short notes related to use of rack cards and outdoor posters in 1938. J.E. MacIntyre, Promotion Mgr. of LAT, is mentioned.

    mssLAT

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    Departments - Display Advertising - Promotion

    Manuscripts

    6 items. Materials include: 20-pp. promotional booklet on LAT Home Magazine (1982); promo flyer (1984) for Home magazine reprints on '84 Olympics; 5 sheets (stapled) with financial figures - "Home Magazine offers national advertisers a better advertising value than California Magazine"; promotional packet in folder, "International Opportunities in the Los Angeles Times" (1984); info packet in folder, "(LAT) Television Times," 1981; ad for "Nuestro Tiempo" clipped from 9/12/1988 LAT.

    mssLAT