Manuscripts

Promotional portfolios; Olympic and Valley plant openings; rack cards

Description: Scrapbooks of promotional campaigns, 1981 and 1983. Ventura County and Orange County rack cards (1980s to 1990s); promotional sections on openings of San Fernando Valley plant and Olympic plant.
Type: Manuscripts(Opens in new tab)
Date: 1980s-1990s
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Advertising and promotional portfolios; Los Angeles newspapers report; rack cards

Manuscripts

Business report on Los Angeles region newspapers (1960); portfolios of L.A. Times advertising campaigns (1979 and 1981); rack cards (1980s to 1990s).

mssLAT

Image not available

Buildings - Olympic Plant

Manuscripts

Approx. 20 items. Materials include: clippings and photocopies of articles from LAT and Among Ourselves; announcements of groundbreakings, building openings and tours of the facility; entire LAT Front Page section (in plastic sleeve), 3/6/1990, bearing headline, "Olympic Plant Dedicated"; 3 copies of 1990 booklet about the plant.

mssLAT

Image not available

Olympics - 1932 & 1984

Manuscripts

Oversized items related to the 1932 and 1984 Olympics, held in Los Angeles. Some items from the Elke Corley Collection. "Certificate of Appreciation" presented by Councilman Gilbert W. Lindsay to the Los Angeles Times for its work in the 1984 Ninth District Clean-Up Campaign - signed by Lindsay and Mayor Tom Bradley. 1932 Olympics scrapbook with news clips. Copy of Los Angeles Times Comics section. Sunday Morning, July 24, 1983. Home Magazine. July 24, 1983. With wrapper showing list of Olympic-themed Home Magazine and encouraging advertisers. Olympic Games promotional kit in Home Magazine folio. Three rack cards promoting Home Magazine Olympic pieces. Los Angeles Times Olympic-themed folio.

mssLAT

Image not available

Olympics - 1984 Olympics

Manuscripts

Copies of HOME Magazine which include Olympic-themed articles. July 25, 1982 - "The Legacy of the Olympics." July 24, 1983 - "Olympic Spotlight: The Dreams, The Hopes & The Memories." August 21, 1983 - Olympic Supplement I, "Olympic Heritage." September 18, 1983 - Olympic Supplement II, "City of the Olympics." October 23, 1983 - Olympic Supplement III, "Grow with the Olympics." November 20, 1983 - Olympic Supplement IV, "Going for the Gold." December 18, 1983 - Olympic Supplement V, "Olympic Memories." January 22, 1984 - Olympic Supplement VI, "The 1984 Olympics Arts Festival." February 19, 1984 - Olympic Supplement VII, "The Olympic Venues." March 20, 1984 - Olympic Supplement VIII, "In the Winners Circle." May 20, 1984 Olympic Supplement IX, "In The Winners Circle." June 10, 1984 - Olympic Supplement X, "Olympic Countdown." July 8, 1984 - Olympic Supplement XI, "The People Who Make the Games." September 16, 1984 - Olympic Supplement XII, "Thank You, Los Angeles."

mssLAT

Image not available

Subjects - Olympic Plant

Manuscripts

Approx. 20 items: memos and other information related to the placing of a "time capsule" at the Olympic Plant ; 8/1990 booklet commemorating the opening of the plant in June, 1990 ; misc. related items.

mssLAT

Image not available

Campaigns - Rack cards

Manuscripts

2 sheets of rack card material and two short notes related to use of rack cards and outdoor posters in 1938. J.E. MacIntyre, Promotion Mgr. of LAT, is mentioned.

mssLAT

Promotional portfolios; Olympic and Valley plant openings; rack cards

Opening Hours

Admission Info and Tickets

You might also be interested in

Advertising and promotional portfolios; Los Angeles newspapers report; rack cards

Buildings - Olympic Plant

Olympics - 1932 & 1984

Olympics - 1984 Olympics

Subjects - Olympic Plant

Campaigns - Rack cards