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Manuscripts

Campaigns - "Pick up the World"


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    Campaigns - "Your World. It's All Here"

    Manuscripts

    Approx. 10 items: mailers, forms, stationary, business reply cards, etc. for LAT. One issue of Among Ourselves, 2/1990.

    mssLAT

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    Departments - Production - Automation

    Manuscripts

    Approx. 45 items. Materials include: various memos, employee bulletins, media articles, and Among Ourselves coverage of innovations in the production department of LAT, including high speed photo-composition equipment.

    mssLAT

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    Suburban sections - San Diego County Edition

    Manuscripts

    Approx. 30 items. Material related to the LAT San Diego County Edition startup. Includes: marketing research packages; articles from LAT, "Among Ourselves," San Diego Magazine and Time; LAT-produced "San Diego County has everything!" labels/bumper stickers, a guide to the S.D. Edition titled "Taking a closer look at The Times," ; clips from various San Diego County newspapers reporting and commenting on the startup of an LAT San Diego Edition in early 1978. Photocopied example of the San Diego County page(s), 4/6/1978. article from California magazine (7/1978) titled "Invasion of the Copy Snatchers"; handwritten note from Robert L. Flannes to Otis Chandler (2/15/1978).

    mssLAT

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    Orange County - letterheads

    Manuscripts

    Examples of letterhead stationary and envelopes, plus an LAT "Promotion Request" from, a mailing list and a Promotion Work Order form (filled in).

    mssLAT

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    Letterhead Samples

    Manuscripts

    Approx. 26 items. Several duplicate examples of LAT stationary and envelopes with letterhead. Also, a 1987 letter regarding the finding of a specimen of 1913 LAT letterhead, which is attached. 5 copies of a form letter from Times-Mirror to LAT, dated 3/12/1919, with instructions regarding use of uniform letter formats across all departments. Also one business card for "LaRue Prior - Assistant Manager, Telephone Sales Division..."

    mssLAT

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    Departments - Production

    Manuscripts

    Approx. 10 items. Materials include: 1-pp. (photos) illustrated instructions, "How to make a pressman's hat': several Among Ourselves articles(1927, 1928, 1967) on various aspects of Production; 12-pp. report, "(LAT) Production Department Information," (rev. 2/1972)8-pp. report, "(LAT) Orange County Facility Production Department Information," (rev. 2/1972); two Bulletins, 1985, 1990, on promotions and organizational changes; tear sheet, Editor & Publisher, 3/15/1980, "2nd Satellite Plant-Expansion at L.A. Times set at $215 million"; etc.

    mssLAT