Manuscripts

Campaigns - "Pick up the World"

Description: Approx. 30 items: one issue of Among Ourselves, 2/1979 ; LAT bulletins, rack cards, envelopes, a bumper sticker, various other LAT promotional items, two complete promotional packets (white pocket folders) with bulletins, stationary with "Pick Up" logos, envelopes, various other promotional items.
Type: Manuscripts(Opens in new tab)
Date: circa 1979
Call number: mssLAT
Creator: Los Angeles Times (Firm)(Opens in new tab)
Provenance: The Los Angeles Times,
Restrictions: Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights: The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.

Campaigns - "Your World. It's All Here"

Manuscripts

Approx. 10 items: mailers, forms, stationary, business reply cards, etc. for LAT. One issue of Among Ourselves, 2/1990.

mssLAT

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Departments - Production - Automation

Manuscripts

Approx. 45 items. Materials include: various memos, employee bulletins, media articles, and Among Ourselves coverage of innovations in the production department of LAT, including high speed photo-composition equipment.

mssLAT

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Suburban sections - San Diego County Edition

Manuscripts

Approx. 30 items. Material related to the LAT San Diego County Edition startup. Includes: marketing research packages; articles from LAT, "Among Ourselves," San Diego Magazine and Time; LAT-produced "San Diego County has everything!" labels/bumper stickers, a guide to the S.D. Edition titled "Taking a closer look at The Times," ; clips from various San Diego County newspapers reporting and commenting on the startup of an LAT San Diego Edition in early 1978. Photocopied example of the San Diego County page(s), 4/6/1978. article from California magazine (7/1978) titled "Invasion of the Copy Snatchers"; handwritten note from Robert L. Flannes to Otis Chandler (2/15/1978).

mssLAT

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Orange County - letterheads

Manuscripts

Examples of letterhead stationary and envelopes, plus an LAT "Promotion Request" from, a mailing list and a Promotion Work Order form (filled in).

mssLAT

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Letterhead Samples

Manuscripts

Approx. 26 items. Several duplicate examples of LAT stationary and envelopes with letterhead. Also, a 1987 letter regarding the finding of a specimen of 1913 LAT letterhead, which is attached. 5 copies of a form letter from Times-Mirror to LAT, dated 3/12/1919, with instructions regarding use of uniform letter formats across all departments. Also one business card for "LaRue Prior - Assistant Manager, Telephone Sales Division..."

mssLAT

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Departments - Production

Manuscripts

Approx. 10 items. Materials include: 1-pp. (photos) illustrated instructions, "How to make a pressman's hat': several Among Ourselves articles(1927, 1928, 1967) on various aspects of Production; 12-pp. report, "(LAT) Production Department Information," (rev. 2/1972)8-pp. report, "(LAT) Orange County Facility Production Department Information," (rev. 2/1972); two Bulletins, 1985, 1990, on promotions and organizational changes; tear sheet, Editor & Publisher, 3/15/1980, "2nd Satellite Plant-Expansion at L.A. Times set at $215 million"; etc.

mssLAT

Campaigns - "Pick up the World"

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Campaigns - "Your World. It's All Here"

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