Opening Hours
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
Manuscripts
Daily: 10 A.M.–5 P.M.
Closed on Tuesdays
1151 Oxford Road
San Marino, CA 91108
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Manuscripts
5 items. LAT editorials and "op-ed" pieces: 2/6/1968, "Let's put local people to work"; 4/24/1970, "The 'wetback' problem has more than just one side"; 4/27/1970, "Correct the 'wetback' injustice"; 11/3/1971, "Penalty for hiring illegal aliens"; 5/4/1972, "The aliens...why are they illegal."
mssLAT
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Manuscripts
2 items: 12-pp. script headed "Why Standard Advertising Units?" ; 23-pp. script headed "The What, Why and How of Standard Advertising Units." Given by or written by John Saum (?).
mssLAT
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Manuscripts
Approx. 170 items. Letters, memos, clippings from West and other publications. Subjects included: 9-9-65 Press Release on the introduction of West; memos related to both Home and West magazines; Williams' March 1966 memo describing the "freelance" operation of West; planning for the magazine, early evaluations of quality of the product; Otis Chandler's (9/1966) conclusions on how to "save" [underscore his] West by targeting "sophisticated men...[in the] 20-to-50 age group," and by featuring material on water sports, all automobiles from dune buggies to dragsters, motorcycles, "booze, sophisticated sex...music and cultural stuff...hi-fi, jazz," etc.; Robert Nelson's comments on the prototype and his comments on O. Chandler's conclusions (also 9/1966); Vance Stickell's 11/8/1966 memo stating that "next Sunday's issue of West is "the first ... that really has pizazz"; readership and advertising issues; 10/31/1967 "Confidential" memo by W.'s on the accomplishments of West's first year; 16 Nov. 1971 memo from Peter Bunzel on "West's New Direction"; etc. Split into two folders.
mssLAT
Image not available
Manuscripts
Approx. 170 items. Letters, memos, clippings from West and other publications. Subjects included: 9-9-65 Press Release on the introduction of West; memos related to both Home and West magazines; Williams' March 1966 memo describing the "freelance" operation of West; planning for the magazine, early evaluations of quality of the product; Otis Chandler's (9/1966) conclusions on how to "save" [underscore his] West by targeting "sophisticated men...[in the] 20-to-50 age group," and by featuring material on water sports, all automobiles from dune buggies to dragsters, motorcycles, "booze, sophisticated sex...music and cultural stuff...hi-fi, jazz," etc.; Robert Nelson's comments on the prototype and his comments on O. Chandler's conclusions (also 9/1966); Vance Stickell's 11/8/1966 memo stating that "next Sunday's issue of West is "the first ... that really has pizazz"; readership and advertising issues; 10/31/1967 "Confidential" memo by W.'s on the accomplishments of West's first year; 16 Nov. 1971 memo from Peter Bunzel on "West's New Direction"; etc. Split into two folders.
mssLAT
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Manuscripts
1 item: approx. 50-pp. bound booklet, "Advertiser and reader reactions to a redesigned Sunday Magazine," prepared by SRI International.
mssLAT
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Manuscripts
3 items, each stapled. Material includes: 7-pp. essay headed "Frank Lester," with "Classified Advertising, ca. 1950s" penciled in; 7-pp. slide show script, headed "Keeping abreast of The Times.... for sales success"; 13-pp. essay, "Hiring and Training," by Mildred Renstrom, "rec'd from John Archer, Class. Adv. Telephone Sales" penciled in" - date penciled in looks like "3/23/'87," but the sheaf looks older.
mssLAT