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Manuscripts

Wirsig, Woodrow - Printer's Ink Publishing Co

Description

Approx. 20 items. In general, these items deal with the value of advertising to individual newspapers and in a larger sense, the value of advertising to the national economy. Included are the full texts of several essays, including "How Sophisticated Businessmen Advertise Out of a Recession," "Keying Advertising to State Economies...", "Why a Tax Cut Won't Work Without More Advertising," "Why is America's Biggest Advertiser So Successful," etc. Also correspondence related to the hiring of Woodrow Wirsig to write a weekly column on advertising.

Type
Manuscripts(Opens in new tab)
Date
1962 - 1964
Call number
mssLAT
Creator
Los Angeles Times (Firm)(Opens in new tab)
Provenance
The Los Angeles Times,
Restrictions
Open for use by qualified researchers and by appointment. Please contact Reader Services at the Huntington Library for more information.
Rights
The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining permission rests with the researcher.
Associated people
Bassett, James E., (1912-1978.)
Chandler, Norman, (1899-1973.)
Chandler, Otis, (1927-2006.)
Conrad, Paul, (1924-2010.)
Johnson, W. Thomas, (1941-)
Owens, Charles H.
Associated organizations
Los Angeles Times (Firm).
Los Angeles Times History Center.
Times Mirror Company.
Find out more
View in the Library catalog(Opens in new tab)

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