Manuscripts
Integrated Circulation Information System (2 of 2)
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Integrated Circulation Information System (1 of 2)
Manuscripts
Bound between blue covers, multi-section report titled ICIS ROI, or Integrated Circulation Information System - Return on Investment. This material was prepared during 1985 and 1986. The tabbed sections are titled NEW PROGRAM DESCRIPTION, SUMMARY PROJECTIONS, ROI, OTHER BENEFITS, SAVINGS, OPERATING COSTS, HARDWARE / FACILITIES, DEVELOPMENT, START-UP, APP. I - IMPLEMENTATION, APP. II - COST MODEL, APP. III - RFP (Request for Proposal).-v
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Information Systems
Manuscripts
Approx. 10 items: reports, memos and other material on LAT Information Systems. Several major bound reports on various aspects of IS: "...Business Impact assessment of...disruption in computer support" (1984) ;" "Computer Problem escalation procedures" (1987) ; Multi-page proposal from Arthur D. Little, Inc. (1984).
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Circulation
Manuscripts
Approx. 90 items: memos, notes, statistical reports and other material related to Circulation Department and LAT circulation. Notable subjects and items include: many items related to price increases ; multi-page report, "Circulation Department - Five Year Plan, 1982 - 1986," 3/15/1982 ; telemarketing ; airport newsracks ; grocery chain sales ; more.
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Departments - Circulation - Accounts
Manuscripts
Item is 100+ pp., "Circulation Project Committee Progress Report" (by J.G. Vermuelen, 12/22/1977). Page 1 reads in part, "A project committee was formed during March, 1977...to identify and resolve circulation problems with the primary goals of: reducing costs and increasing revenue; improving customer service; and improving the circulation billing system.
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Circulation
Manuscripts
Approx. 40 items: collection of memos, reports, clips and other material filed by Stickell's office relating to circulation plans and operations. Major items include: 29-pp. stapled, "Circulation growth recommendations - a report prepared for Vance Stickell, Executive Vice President, Marketing by The Circulation Growth Committee" (5/14/1982) ; 9-pp. memo titled "Distribution System," from Bert Tiffany on 9/12/1978 ;6-pp. memo (plus attachaments) titled "Circulation Growth" from Tiffany dated 11/22/1985 ; more.
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Departments - Circulation - Berliner research report on circulation
Manuscripts
"1 item. 48-pp. "A Berliner Research Report on Newspaper Circulation (#4549)," 1938. Prepared by J.J. Berliner & Staff, New York, NY. The report is divided into ten major parts: I. How a wholesaler uses [an] assembly line... II. Mechanization of newspaper mailing III. Ways to meet high costs IV. Newspapers' productive circulation areas to be determined by new trading region analysis V. Street sales can be boosted profitably VI. Mail circulation can be expanded VII. Special offers boost sales VIII. Sunday and Daily newspapers; a study of their differences IX. Community store delivers the papers X. What is circulation expense? "
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