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    Advertising policy - Complaints

    Manuscripts

    Approx. 75 items: letters sent to LAT complaining about various ads that upset readers for one reason or another. Several off the letters have attached tearsheets of newsprint.

    mssLAT

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    Perfumed advertisements - Complaints & comments

    Manuscripts

    Approx. 35 items: letters and postcards from readers complaining (some very pointedly) about the scented ads that were then being placed in LAT. Also included are a selection of LAT responses. Notable items: exchange of letters between author James M. Cain (author - The Postman Always Rings Twice), and W.G. Pfaffenberger, LAT Advertising Manager.

    mssLAT

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    Departments - Editorial - Columns - Features

    Manuscripts

    Approx. 15 items. Materials include: copy of LAT article (7/20/1941), "'Front door ballot box' starts in Times next Sunday," asking for public opinion on issues, plus 6 sheets of "Forum" questions with the dates they ran in LAT; copies of 5 "Dear Abby" columns, or LAT articles mentioning "Dear Abby" (1962); LAT article copy, 1/17/1926, "Politeness reporter is arrested four times...", LAT staffer say that, generally, LA traffic officers are more polite than those in Chicago and elsewhere; tear sheet, LAT 9/7/1989, "Genetic maps leading us into unknown..."; copy of LAT crossword puzzle, 11/27/1924.

    mssLAT

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    Review Edition

    Manuscripts

    Approx. 50 items: a collection of letters complaining of the demise of the "Preview" edition of LAT and the start up of the "Review" edition. Also included are the explanatory letters of reply sent by LAT.

    mssLAT

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    Bengelsdorf, Irving

    Manuscripts

    Approx. 12 items: letters complaining of the termination of Dr. Irving Bengelsdorf and the disappearance of his column from the pages of LAT. Also included are several variations on the standard letter to readers about this situation.

    mssLAT

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    Photo

    Manuscripts

    Approx. 20 items: notes, letters and forms related to operation of LAT Photo department. Subjects include: purchase agreements ; license agreements ; freelance "photogs" and LAT ; letters from three photographers to William Thomas expressing discomfort that major opportunities had recently been missed (early 1986), and Thomas' response to one, Patrick Downs ; photos from other sources ; etc.

    mssLAT