Color slides (35mm)

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  Color negatives

  Visual Materials

  This subseries contains color negatives, ca. 1979-1983, depicting client billboards created by Pacific Outdoor Advertising Company in the Los Angeles region and, to a lesser extent San Diego. Images are dated and show billboards in situ, but do not include city or street location information. A full list of client names is not provided for this subseries. Box labels below give the alphabetical range between the first client and last client in each box.

  Subseries C

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  Color prints

  Visual Materials

  This subseries contains color prints depicting client billboards created by Gannett Outdoor Co. chiefly in the Los Angeles region and, to a lesser extent San Diego, ca. 1989-1993. Images are organized by date and show billboards in situ (often bus stops), but do not include city or street location information. Also included are political candidate billboards, Gannett Outdoor operational photographs, and non-commercial billboards. Box 79 contains a subset of photographs of billboards outside of California.

  Subseries E

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  Color negatives

  Visual Materials

  Color negatives depicting client billboards created by Gannett Outdoor Co. in the Los Angeles region and, to a lesser extent San Diego, ca. 1984-1989. Images are dated and show billboards in situ, but do not include city or street location information. A full list of client names is not provided for this subseries. Box labels below give the alphabetical range between the first client and last client in each box.

  Subseries D

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  Black-and-white negatives

  Visual Materials

  This subseries contains negatives (some with accompanying prints) depicting Pacific Outdoor Advertising billboards from ca. 1950-1979 and Gannett Outdoor Co. billboards from ca. 1980-1996. Most of the billboards are photographed in situ but location information, such as specific cities and streets, is rarely noted. Clients are listed in full for Boxes 17-21, and partially beginning at Box 22. Also included are billboards for political candidates primarily at the city and state level from 1963-1992 (bulk 1970s), which are organized by year and alphabetically by candidate surname (Box 33). One box contains Gannett Outdoor client billboards for the years 1993-1994 (Box 34).

  Subseries B

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  35mm positive black-and-white slides

  Visual Materials

  This collection contains photographs, negatives, and some ephemera chiefly collected by California conservationist and editor William H. Thrall (1873-1963) for use in Trails magazine. Thrall served as managing editor of the publication from 1934 to 1939, which was produced to encourage the use of mountain trails and outdoor recreation in Los Angeles County. The collection includes approximately 1200 prints (Boxes 1-4); 68 glass negatives (Boxes 7-8); approximately 2300 film negatives; 150 slides; and miscellaneous documents and ephemera, and a folding pocket camera. The photographs primarily date from the 1930s, but also include copy prints (and some originals) of late 19th and early 20th photographs. The images depict mountain and forested landscapes and outdoor recreational activities including hiking, skiing, and camping, chiefly in the San Gabriel Mountains and surrounding mountains of Southern California. Many of the photographs include individuals involved in recreational activities as well images of historical mountain pioneers. The photographs chiefly consist of 4.5 x 2.75 inch snapshots and 8 x 10 and 6 x 10 inch prints, by photographers including Dan P. Alexander, Carl H. Bauer, Harlow Dormer, C. C. Vernon, and Thrall. There is also a group of glass plate negatives and film negatives, including a group of unprinted film negatives that appear to be personal photographs with views of nature, groups of people, family scenes, buildings, boating, and trips, in the 1930s-1950s (Box 15). The film negatives have handwritten numbers presumably assigned by Thrall. Many of the prints appear in Trails magazine, which was published quarterly by the Mountain League of Southern California from Winter 1934 to Spring 1939 (Volume 6, No. 1). In Autumn 1941, the Southern California Outdoor Federation began publishing a new edition of Trails Magazine (without Thrall as editor), but only two issues were published (Volume 2, Nos. 1-2).

  photCL 481

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  Client billboards

  Visual Materials

  This series contains photographs of client billboards created by Pacific Outdoor Advertising Company primarily in the Los Angeles region (and to a lesser extent San Diego) between 1930 and 1979, and by Gannett Outdoor Co. 1980 through 1996. While most of the billboards are photographed in situ, location information – such as specific cities and streets – is rarely noted. For images containing billboards with street information, see Series 2: "Approach" views.

  Series 1