Visual Materials

Color prints

Description: This subseries contains color prints depicting client billboards created by Gannett Outdoor Co. chiefly in the Los Angeles region and, to a lesser extent San Diego, ca. 1989-1993. Images are organized by date and show billboards in situ (often bus stops), but do not include city or street location information. Also included are political candidate billboards, Gannett Outdoor operational photographs, and non-commercial billboards. Box 79 contains a subset of photographs of billboards outside of California.
Type: Visual Materials(Opens in new tab)
Date: 1980s-1996
Call number: Subseries E
Provenance: Purchased from Dawson's Bookshop, 2009.
Restrictions: RESTRICTED: Collection is housed in cold storage; extended retrieval and delivery time required.

Black-and-white negatives

Visual Materials

This subseries contains negatives (some with accompanying prints) depicting Pacific Outdoor Advertising billboards from ca. 1950-1979 and Gannett Outdoor Co. billboards from ca. 1980-1996. Most of the billboards are photographed in situ but location information, such as specific cities and streets, is rarely noted. Clients are listed in full for Boxes 17-21, and partially beginning at Box 22. Also included are billboards for political candidates primarily at the city and state level from 1963-1992 (bulk 1970s), which are organized by year and alphabetically by candidate surname (Box 33). One box contains Gannett Outdoor client billboards for the years 1993-1994 (Box 34).

Subseries B

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Color slides (35mm)

Visual Materials

This subseries contains color slides chiefly depicting Pacific Outdoor Advertising client billboards, as well as company facilities, presentations, and aerial views showing regional territories (Boxes 1-13). Gannett Outdoor Co. client billboards and activities (ca. 1984-1996) are represented in Boxes 14-16. This subseries contains the most comprehensive client list in the collection; there is significant overlap of clients throughout the collection.

Subseries A

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Color negatives

Visual Materials

Color negatives depicting client billboards created by Gannett Outdoor Co. in the Los Angeles region and, to a lesser extent San Diego, ca. 1984-1989. Images are dated and show billboards in situ, but do not include city or street location information. A full list of client names is not provided for this subseries. Box labels below give the alphabetical range between the first client and last client in each box.

Subseries D

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Color negatives

Visual Materials

This subseries contains color negatives, ca. 1979-1983, depicting client billboards created by Pacific Outdoor Advertising Company in the Los Angeles region and, to a lesser extent San Diego. Images are dated and show billboards in situ, but do not include city or street location information. A full list of client names is not provided for this subseries. Box labels below give the alphabetical range between the first client and last client in each box.

Subseries C

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Gannett Outdoor: Client Billboards, A - T

Visual Materials

Also includes "Approach" views, political billboards, motion pictures, and operational photographs.

photCL 488

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Client billboards

Visual Materials

This series contains photographs of client billboards created by Pacific Outdoor Advertising Company primarily in the Los Angeles region (and to a lesser extent San Diego) between 1930 and 1979, and by Gannett Outdoor Co. 1980 through 1996. While most of the billboards are photographed in situ, location information – such as specific cities and streets – is rarely noted. For images containing billboards with street information, see Series 2: "Approach" views.

Series 1

Color prints

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Black-and-white negatives

Color slides (35mm)

Color negatives

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Gannett Outdoor: Client Billboards, A - T

Client billboards